How To Be Authentic in the Age of Social Media

Authenticity

💡💡💡Be authentic. We hear that all the time on across the Internet. Life coaches. Bloggers. Podcasters. Everyone seems to have their two cents on this topic.

If you are like me you probably think: Of course be authentic, but what does that look like specifically?!”

This can be done using the following tips:

1️⃣ Don’t exaggerate your experience. It is good to use engaging language, but if you over exaggerate your story it almost becomes like a tall tale or a big fish story.

2️⃣ Use details in your content.

Socks Religious

Over the past few weeks I have been reading Gary Halbert’s “The Boron Letters”. It is a fantastic read for anyone in the field of advertising or copywriting.

I came across this quote of his that actually inspired me to write this post. “Believability is one of the top most important ingredients of good promotions,” he wrote.

Share the details of your story! Today, my older kids are home from school. It is busier than usual. How did I find time to write this post?

I took my kids to the library and we are in a large playroom with tons of toys (play food and shopping carts) and I let them free play. This freed me up to write and read some of Halbert’s letters.

3️⃣ Share your triumphs AND your trials.

It is easy to filter our social media posts or blogging content to show only our wins. Who doesn’t like a success story?

However, the best stories involve overcoming a conflict or struggle. Those also happen to be the realest. Without showing your vulnerability and weaknesses a you run the risk of becoming unrelatable or stuff—one sided lacking dimension. Embrace the fullness of your life. Share your highs lows, and the in between times as well.

These simple tips will lead to being more authentic.

Do you agree with these tips? Let me know in the comments.

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