💡Writing tip #8—Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a football game.

Think of the headline as the kickoff. It gets your the attention of your audience.

The first sentence leads to the second.

Keep your sentences short to keep your readers’ attention.

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

🏈 Short punchy sentences are like tossing the touchdown. Immediate impact.

🏈 Longer sentences are similar to that sustained drive when a team goes the length of a field to score.

🏈 Both are required to keep the attention of your reader. Change the sentence length. Keep the pace moving for your readers.

Short. Short. Long.

Thoughts?

Let me know in the comments. 🙂

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