5 Reasons Why Your Statistics on WordPress do not Define You as a Blogger 

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Mark Twain once wrote, “Facts are stubborn things, but statistics are pliable.” We seem to within the age of advanced metrics, statistics, and quantification of nearly all aspects of life. Within the workplace it is likely that you may be evaluated based off an array of statistical categories and metrics. As an avid football fan, I noticed a great increase in the amount of time and column space that sports agencies such as ESPN and network sportscasters spend on discussing [mostly debating] who belongs in the “elite” quarterback conversation in the NFL. Needless to say, statistics have become part and parcel of our daily life over recent history—the same is true for blogging.

Dating back to my high school years I developed a strong interest in gathering various information and analyzing it. For a time, I seriously contemplated going to college to become a professional statistician. The analytical side of me naturally ogles and takes glee in the statistics that I have available through WordPress. Are we to be measured by our accomplishments or by the attitude that we put into our work? The world makes external successful paramount in determining our self-worth, however, is this a healthy way to live? More importantly is this approach to determining dignity of a person actually true? I hope to address these concerns in today’s post.

Depending on your worldview and upbringing it may be debatable as to whether the achievements that we accomplish through our career and hobbies act as the defining feature for a person’s self-worth. What I want to discuss today is that measuring your success as a blogger solely on statistics and viewership is not the entire picture. Below are five reasons to support this claim.

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  1. Why are you writing?: This is the first question that you should constantly keep on the forefront of your mind when blogging. Are you writing to gain notoriety or as a means to improve yourself and others? Put another way is the purpose for blogging ultimately self-serving or for serving others? St. Thomas Aquinas once stated, “The things that we love tell us what we are.” I continually need to remind myself that I write to better myself and to help others find joy in this life—not to amass high stats!

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2. Consistency is King: Although the world is a constantly changing reality, humans still hold a strong desire for stability. Possessing a consistency of character, will, and an even-keel of our emotions is a strong indicator for success. I struggle with keeping my emotions in check at times. What helps me during low points in my writing journey is to continue to focus the reason that I write–to help others find joy! I found this superb yet simple quote from Dwayne “The Rock” Johnson helpful. He said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

What has continued to provide me assurance and sustained me through periods of writer’s block is to always remember to focus on consistently writing and not worry about the popularity of my articles. Consistency is preferred over flashy statistics or outlandish blog topics.

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3. Quality over quantity: Following closely with the previous point, it is good to remind yourself that while it is important to write on a consistent basis focus on the caliber of your post instead of the number. When I stray away from this principal I generate haphazard articles that are sloppily put together. Although I am able to get an immediate satisfaction from publishing that day, when I reflect on previous blog posts I tend to have a regret about hitting the Publish button.

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4. Self-worth not determined by external measurements:  According to the Catholic Church, the dignity of all human persons is not measured through our social, political, and monetary accomplishments. We are born with an innate dignity. The Second Vatican II document Gadium Et Spes [Pastoral Constitution on the Church in the Modern World] declared,

According to the almost unanimous opinion of believers and unbelievers alike, all things on earth should be related to man as their center and crown.
But what is man? About himself he has expressed, and continues to express, many divergent and even contradictory opinions. In these he often exalts himself as the absolute measure of all things or debases himself to the point of despair. The result is doubt and anxiety. The Church certainly understands these problems. Endowed with light from God, she can offer solutions to them, so that man’s true situation can be portrayed and his defects explained, while at the same time his dignity and destiny are justly acknowledged (#12).

 The key phrase that jumped out to me is that when we place ourselves at the center of attention–the result is doubt and anxiety!  Focusing on how popular you become as a blogger will have an initial rush of confidence and feelings of happiness, but these sensations will pass. Believe me, each time I hit a benchmark goal that I set for my writing career [i.e. landing a columnist opportunity, becoming a managing editor at an online magazine, and even an article published in a print magazine] I experience short term pleasure, but if I continue to judge my worth as a writer on these external accomplishments I soon fall into despair.

Pridefully, I fell into the trap believing that it is possible to achieve success all the time and when I hit periods of drought anxiety soon follows. Please do not falter in the same with that I struggle with frequently. Your self-worth as a writer is not to be determined by the amount of followers you have.

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5. Writing as a Tool to Help Others not for Self-glory: Dovetailing from the last point and also circling around to reiterate the first reason, it is important to remind yourself that writing is supposed to be a tool to help others, not an avenue for self-glory. The Brazilian novelist Paulo Coelho appropriately stated, “Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” Use your platform on WordPress [or other sites if you reading this elsewhere] to promote your writing as a way to bridge the differences in the world and be an advocate for truth!

I initially wrote this article as a means to help temper my addiction to checking my WordPress app over twenty times a day—I thank my wife for confronting me about this issue. Over the course of writing this article, I realized that others may struggle with this similar obsession. I focused my efforts in trying to be as articulate as possible in assuring any of my readers that are also writers. Please do not despair if you experience a lull in your blogging hobby/career. Please feel free to share this article to any of your friends that may struggle with similar issues of self-doubt or those who have hit a thick wall of writer’s block! Thank you again for all of my followers, readers, and advocates that have supported me throughout my journey.

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