💡 Copywriting tip to improve your results

💡 Copywriting tip— Don’t write run-of-the-mill copy and expect extraordinary results

This doesn’t mean you need to sensationalize your content with hyperbole and “get-rich fast gimmicks”

Your audience will be able to sniff out inauthentic content faster than it takes The Flash to travel the globe (which is really, really fast).

Write like your client’s voice

If you are promoting yourself write like you would talk.

Here’s an example of a whimsical and weird thing I whipped up today (I love imagination and alliteration). ⤵️


My daughter Amelia (telling me about her imaginary friends):

Tornado is 6 and her little brother Polka Dot is 5, and Snowflake is 4.

Me: And Tornado is the oldest right?

Amelia: Nope! Jason is her older brother and he’s 7.

They all share the same birthday (February 19th) and Tornado’s family is moving into our new backyard. 😅


My thoughts afterwards:

1️⃣ One of the names isn’t like the others

2️⃣ What’s the parenting style of Tornado’s imaginary mom and dad?

3️⃣ I wonder how many imaginary dollars I will receive for monthly lawn rent


What words describe your writing style?

How do you avoid creating run-of-the-mill content?

imagination gif

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How Saint Michael Points to Catholic Investments

By: Tom Carroll

Earlier this week, September 29th, was the feast day of Saint Michael. In the familiar picture below, St. Michael is depicted with wings and brandishing a sword. This reflects his status as an angel and the leader of God’s heavenly host. The archangel is engaged in warfare with the devil, who is shown here defeated and under St. Michael’s foot. Oddly enough, this picture got me to thinking about investing (but, then again, lots of things get me thinking about investing 🙂 )

Saint Michael the Archangel

What does the picture, in its most basic form, show? Clearly, this is a battle between good and evil.

Invest in Goodness

How does this relate to investing? Well, if our investments bolster companies that are committing evil acts, on whose side of this pictured battle would you suppose that puts us?

This is precisely why Catholic Investment Strategies offers a clearly faithful way to invest. Built upon the Investment Guidelines of the US Conference of Catholic Bishops, companies involved in proscribed activities are avoided. Those that are less than “squeaky clean” are engaged in a dialogue intended to get them to tidy up their acts. And the results of those dialogues have been very impressive, ranging
from hotel companies acting to rid their facilities of child sex rings, to the corporate defunding of Planned Parenthood, to avoiding the use of slave labor in Brazil.

As you think about whether faithful Catholic investing is right for you, remember the words of Jesus in Luke 11:23: “He who is not with me is against me.” Surely, if you act to eliminate evil in the world, you’ll find yourself on the right side.


“For where your treasure is, there will your heart be also” —Luke 12:33-34


About our guest blogger

Tom Carroll spent twenty-six years with Mason Street Advisors, the investment management subsidiary of Northwestern Mutual Life. At Mason Street, Tom headed the company’s foreign equity investment team as Managing Director. Previously, Tom served as an equity portfolio manager and/or analyst at Texas Commerce Bank, MGIC Investment Corporation, and Trust Company of Georgia. Tom is President Catholic Investment Strategies. Learn more about his company by visiting https://www.catholicinvestments.com/

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Communication— the Key to Success

💡Communication is the most essential skill to learn for success in life.

It’s a skill that everyone can learn to improve no matter your age.

My kids have special needs (sons diagnosed with autism-a social/communication disorder) and my older daughter has partial hearing loss.

I’ve had to adapt:

✨ Learn sign language

✨ Advocate for special education services

✨ Take my son to therapy sessions

Today this little girl starts speech therapy!

Yesterday she had a hearing screen done at school for the deaf (we wanted to rule out that her ears weren’t an issue for the speech delay).

At one time I contemplated being a speech pathologist.

💬 Communication is my passion and I love learning new ways to help others.

My experiences helping my kids communication delays helped me improve my ability to tailor message to my audience (writing) and my employees as an assistant manager at a grocery store.

❓How have you improved your communication skills?

#writing #communication #speechtherapy

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Keeping Perspective During a Global Pandemic

The story of Covid-19 is akin to this image:

Perspective

Perspective matters. It colors our vision and understanding of an event.

Lockdowns in hindsight clearly (at least in my mind) caused adverse effects on the economy and equally important to mental health.

The virus is serious enough not ignore it but balance must be the focus.

Like a see-saw going too far left or right the danger is it will fall over the edge. Balance isn’t a pious belief but a necessity in order for our nation to survive.

Please pray for your family, friends, neighbors, municipal leaders, state and federal politicians to be safe with all that’s going on and to engage the election process with discernment.

I will continue to pray America finds balance.

I trust in the Holy Spirit to guide us towards this reality.

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“It is better to rise from life as from a banquet – neither thirsty nor drunken.” —Aristotle

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Why Teaching Your Children to Do the Chores will Save Your Sanity

Dad hack #4— Train the kids early to help clean 🧼 🧽 around the house (it gives me time to post more #dadhacks 🙂)

Avila and a broom

The Muffin Miscreant doing community service to atone for her shenanigans.

This summer my wife and I taught our kids how to:

🧺 Fold the laundry

🗑 Take out the garbage

🧽 Load the dishwasher

😜 Battle the shenanigans of their 18 month old sister

It took a lot of time, patience, modeling good behaviors, and reteaching but I’m glad we did.

Teaching kids chores result in:

Teamwork

Learning a mop was not something you hit your brother in the head with (my daughter may or may not have done this)

 More gratitude

Instill a good work ethic

Play/work balance

How did chores play a role in your childhood and later professional work?

What was your favorite chore (mine was drying the dishes— my brother and I usually made my sister wash 🙂)?

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The Power of Listening

Listen

Listen to understand not to reply. 🤯

It’s not a mind blowing truth.

But the way some companies treat customers and employees it would be information to shatter their worldview.

Silence is something dearly missed in regular routine.

Here are a few tips to improve your ability to listen and limit ‘noise’

🔶Set aside one day of the week to rest.

Sunday is a great day to pause from work.

Go to church or use it for family time.

🔷 Take micro-breaks during the work day

Strategic 2-3 minute breaks to get water or step away from a stressful situation will do wonders for your perspective.

🔶 Be intentional with regular prayer or meditation

My family started praying one decade of the Rosary a night.

It only takes 5-7 minutes but I find myself much calmer (and who doesn’t want to have more peace before going to sleep).

Silent time leads to an improved ability to listen.

❓What would be a fourth tip to add to create more silence in your day?

Share your thoughts 👇

Related Links

The Importance of Listening, and Ways to Improve Your Own Skills

5 Ways To Improve Your Listening Skills

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3 Incredibly Simple Tactics Guaranteed to Defeat Stress Daily


Editor’s Note: This post was originally published on July 19, 2019.


“Ow, ow. My pants are wet! My pants are wet!” I woke up to this sound of my three year old crying in the basement. Remembering the constant thunder and lightning that boomed and flashed throughout the night, I jumped up and rushed down the stairs. Immediately, my fears were confirmed. Water. Pouring. Through. The. Window.

 

 

 

 

I wish I was more composed initially. I want to say I remained calm and did not curse. Sadly, that is not true. Frustration seared through my veins. I quickly brought my son upstairs and had my wife attend to him. Next, I zoomed outside to start vacuuming up the raising water with the wet-dry vacuum. A full moon +a teething baby +flash flood= a bad start to the day!

According to author Margaret J. Wheatley, “Without reflection, we go blindly on our way.” If I did not reflection on my situation, I would have meandered aimlessly for the rest of the day. I want to share three incredibly simple words to remember when stress slams you down.

Pause

Pause gif

 

 

 

 

Stop. Wait. Halt. Either way you describe it does not matter. Just make sure you pause. Stressful situations keep us moving and moving. Faster and faster until our emotions blow up! Pausing to stop the seething sea of stress coursing through my body and mind definitely helped. I took a short break to compose myself.

Perspective

The second key word to think about during stressful times is perspective. According to American psychologist William James, “The greatest weapon against stress is our ability to choose one thought over another.”

Perspective allows us to pick a different thought over the negative ones that flood your mind during stressful times. The natural result from pausing during a stressful situation is the ability to develop a perspective. Perspective actually derives from the Latin perspectus meaning “of sight, optical” or perspectiva, “science of optics.”

Perspective

 

 

 

 

Perspective also relates to being able to view things from a different point of view. Setting a moment or even a couple minutes of time aside to take a break or simply closing your eyes to reset your mind helps in developing perspective. For instance, I started to develop negativity at work today. When I sensed negativity gnawing at me, I left my desk and took a short bathroom and water break. That small break gave me the opportunity to reset my attitude—shifting my perspective.

Plan

The third simple word to remember to help overcome stressful situations is plan. Unlike pausing and taking time for changing your perspective, planning does not always occur instantly or at the same time anxiety hits you. Pause and perspective are offensive tactics to fight stress. Planning is more of a long-term and defensive in nature.

Be Flexible with Plan

Planning takes time  a bit on effort on your part. There is no one size fits all shield of a plan to combat anxiety. I am reminded of Captain Cold’s quip in the CW’s The Flash, “Make the plan. Execute the plan. Expect the plan to go off the rails. Throw away the plan!”

You cannot throw away every plan— that would defeat the purpose of this third tactic against stress. The parka clothed anti-hero words do point to the importance of being flexible and having a backup plan in case Plans A or B fail. Here is an article https://thesimplecatholic.blog/2019/04/10/7-ways-to-shield-yourself-against-anxiety/ on a variety of effective safeguards to ward off stress.

Pause. Perspective. Plan. Two weapons and a guard to battle anxiety. While these are incredibly simple tools you need to utilize these daily. Life does not take a day off. Neither can you! I guarantee that if you consistently use these tactics your mentality will change. You will gain more stamina to stave off negativity. You will be more hopeful, confident, and grateful. I hope you found value in this article. If you have any additional thoughts, tips, or tactics to battle stress please share in the comments section!

Related Links

7 Ways to Shield Yourself against Anxiety!

30 Easy Ways To Beat Stress Quickly

Tips for Reducing Stress

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