💡 When you find your voice in writing you will grab the attention of those you want to work with…
and repel those you don’t want to.
Bonus benefit for finding your voice in copywriting and crafting your message for your niche audience??
You sound like less of a generic-humorless robot.
Making is that much tougher for you to lose work due to #aicontent.
Here’s three simple things I did to form my unique voice for The Simple Catholic blog and my brand:
1️⃣ Write the way you talk
I love Catholic theology, comics, and The Office so it became natural for me to combine those ideas together in my writing and social media posts.
This combination inspired me to create several memes that conveyed information about the Catholic faith but with a humor-angle.
2️⃣ Pivot to your expertise
While I have a Masters Degree in Catholic theology, I have learned an immeasurable amount from my decade-plus years of experience as a Catholic dad.
My four kids (and even my unborn children who died via miscarriage) taught me so much— and they are awesome content-generators!
(on numerous occasions I have posted about my kids’ shenanigans at Mass including an incident on Palm Sunday about my three-year-old being concerned Peter chopping off Malchus’ ear).
I rebranded my blog sometime in 2017 from “Prayer, Recreation, and Organization” to “The Simple Catholic”.
I did this because I wanted to communicate the truths of our faith in a simple manner that allowed people to be more open to wanting to learn more.
Albert Einstein said, “If you can’t explain it to a six year old, you don’t understand it yourself.”
3️⃣ You become what you consume
The people you spend time with, the books you read and the activities you do on a frequent basis shape your habits.
This isn’t any earth-shattering news.
I have formed my unique voice for my brand through the time I spend learning from saints like Teresa of Avila, Catherine of Siena, Philip Neri, and Louis de Montfort.
Some of the most unique and inspired content have come during Mass.
After the liturgy ends, I wrote notes to myself on my phone to remind myself to develop the thought-seeds further.
Plus, I have spent more time reading (and replying) to comments from my followers and I have discovered they enjoy my funny posts that teach the faith the most…so I have doubled down on Catholic-informative-funny posts.
When I have started away from this strategy my voice falters and it is easier to fall prey to writing generic content (i.e. the stuff that gets easy likes on LinkedIn).
✍️ Write how you talk
💪 Lean into your strengths
🧠 Be cognizant of what you consume
Follow this basic three-step path to find your voice and create unboring and vibrant content that resonates with your audience.
How do you shape your unique voice that captures your audience’s attention?
Share in the comments section ⤵️