How Baseball Helps Your Copywriting

Writing Tips

🔆Copywriting tip— Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a baseball game.

⚾️ Think of the headline as the opening inning. It gets your the attention of your audience and sets the tone for the rest of your copy.

The first sentence leads to the second— the lead off hitter gets on baseball to set the other batters for success.

✅ Keep your sentences short to keep your readers’ attention

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

⚾️ Short punchy sentences are like hitting a home-run or grand slam. Immediate impact.

⚾️ Longer sentences are similar to hitting to playing small ball (stringing singles together, stealing bases, or sacrifice bunts to advance runners)😊

⚾️ Packing your copy’s lineup will get your audience’s attention, but without sentence variety you can’t defeat distractions.

✅ Hit for average (long sentences) and power (short, punchy sentences)when you write.

How do you arrange the rhythm of the paragraphs in your copy?

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3 Reasons Why Saint Joseph is the Best Role Model for Men

ron swanson be a man

On March 19 the Catholic Church celebrates the feast day of Saint Joseph—foster father of Jesus. According to Richard E. Vatz, professor at Towson University in a Washington Times article titled, The social costs of fatherlessness, “there is no root cause more consequential in producing permanent violence, poverty and related life dissatisfaction issues than fatherlessness.”

Saint Joseph provides the ideal for what it means to be a kind and loving father and man. More than ever this world needs strong men to be role models for their families and communities.

The foster father of Jesus’s example of silence, humility, and patience will equip men with the tools necessary to foster meaningful and lasting relationships.

Silence leads to sanctity

Guess how many words of St. Joseph did the Evangelists record in the Gospels? If you guessed a whopping ZERO than you are correct my friend! Though included in the key infancy and adolescent scenes of Jesus’ life the foster father of our Lord said nothing!

silence of St Joseph

The old adage “actions speaks louder than words” applies more directly to St. Joseph than arguably any other person in history– as we can only analyze his actions. Cardinal Robert Sarah in The Power of Silence: Against the Dictatorship of Noise plainly stated, “Man must make a choice: God or nothing, silence or noise.” Using Sarah’s logic Joseph not only clearly, but overwhelmingly choose God!

Joseph’s ability to heed the Angel’s message to flee the wrath of King Herod demonstrates a complete trust and dependence on God. The noise of life yanks me in different directions– all away from God. Looking to the silent saint as a role model helps to remind me of the importance of asking the Lord for help.

Humility overcomes Hubris

humility over pride

Hearing that you must play “second fiddle” naturally causes humans to react in various manners. Being the “B team” certainly just not connote a positive image in sports, politics, and work. Some people downplay the role of a foster, or step-parent. “I am not the real, or official dad” is a mantra that may go through a stepdad’s head—especially on hearing the news that children are a package deal with his so-to-be spouse.

The movie Stepdads comically portrays the real life challenges men have to face in modern mixed family units. Both my wife and I thoroughly enjoyed that movie, but not merely because of the comedy. Rather, its message rang true that mere biology does not suffice for parenthood, let alone fatherhood. Love is the hallmark of fatherhood.

True love involves the virtue of humility. According to Peter Kreeft, “Humility is not an exaggeratedly low opinion of yourself. Humility is self-forgetfulness.” St. Joseph accepted the responsibility of raising Jesus Christ as his own even though he and Mary never had sexual relations.

As a just man, Joseph obeyed God’s will and married Mary. St. Pope Paul VI in his homily for the Feast of St. Joseph in 1969 used the word humble six times in referring to the foster father of Jesus. More specifically, the recent canonized pontiff wrote, “Saint Joseph is the model of those humble ones that Christianity raises to great destinies, and he is the proof that in order to be good and genuine followers of Christ there is no need of ‘great things’; it is enough to have the common, simple, human virtues, but they need to be true and authentic (Emphasis added mine).” St. Joseph’s simple, humble, and hidden life act as a good model for fathers, and men in general, that avoiding the drama of sin is possible and worthwhile!

Model for Workers

Russian novelist Leo Tolstoy remarked, “The two most powerful warriors are patience and time.” Although St. Joseph’s lifespan may be up for debate, his levels of patience certainly could not be argued. Being a carpenter by trade, I am most confident that Joseph was quite patient. I can barely do a house project without cursing let alone craft with wood.

Men typically associate themselves with the work that they do. “Where do you work?” is almost always the first question I am asked (and that one that I ask) when meeting a new guy either at the parish, neighborhood, or at work outings. St. Pope John Paul II articulates the value of work best in his Apostolic Exhortation Redemptoris Custos,

If the Family of Nazareth is an example and model for human families, in the order of salvation and holiness, so too, by analogy, is Jesus’ work at the side of Joseph the carpenter. In our own day, the Church has emphasized this by instituting the liturgical memorial of St. Joseph the Worker on May 1. Human work, and especially manual labor, receive special prominence in the Gospel. Along with the humanity of the Son of God, work too has been taken up in the mystery of the Incarnation, and has also been redeemed in a special way. At the workbench where he plied his trade together with Jesus, Joseph brought human work closer to the mystery of the Redemption (no 22, Emphasis added mine).

joseph the worker

Conclusion

Due to Original Sin, humanity suffered (still suffers) a fractured relationship with God. The Mystery of the Incarnation involved God becoming man in the Person of Jesus Christ. Divine Love selected Joseph of Nazareth to be the legal and foster father of Jesus Christ and protector of Mary. St. Paul VI declared in his Homily on Saint Joseph, “Because of that function which he [Joseph] performed in regard to Christ during his childhood and youth, he has been declared Patron or Protector of the Church, which continues Christ’s image and mission in time and reflects them in history”.

May all men reflect upon the silent, humble, and diligent example of St. Joseph the Worker, and Foster-father of Jesus and ask the Holy Spirit to be graced with opportunities to be holier versions of ourselves!

Related Links

The Prayer To Saint Joseph

3 Ways the Holy Family will Help Your Family


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The Power of Listening

Listen

Listen to understand not to reply. 🤯

It’s not a mind blowing truth.

But the way some companies treat customers and employees it would be information to shatter their worldview.

Silence is something dearly missed in regular routine.

Here are a few tips to improve your ability to listen and limit ‘noise’

🔶Set aside one day of the week to rest.

Sunday is a great day to pause from work.

Go to church or use it for family time.

🔷 Take micro-breaks during the work day

Strategic 2-3 minute breaks to get water or step away from a stressful situation will do wonders for your perspective.

🔶 Be intentional with regular prayer or meditation

My family started praying one decade of the Rosary a night.

It only takes 5-7 minutes but I find myself much calmer (and who doesn’t want to have more peace before going to sleep).

Silent time leads to an improved ability to listen.

❓What would be a fourth tip to add to create more silence in your day?

Share your thoughts 👇

Related Links

The Importance of Listening, and Ways to Improve Your Own Skills

5 Ways To Improve Your Listening Skills

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When We Reject God Everything Falls Apart

By: J.M. Kraemer

In this current age it seem that we have a deep desire to have a dislike for God. We see this every day the more we seek to remove Him from the public square. As a result things will get progressively worse with the state of the world.

As a society we have really become spiritually bankrupt. With recent events we are starting to receive the rewards of that bankruptcy. When God is no longer the focus of our lives. The evil one seeks to fill that void we have willingly allowed to be created. We push God out of the way, and by that same understanding, turn our back to Him.


It creates a path for the evil one to take advantage of the situation. This is because the world is no longer afraid of the punishment of hell. No longer understanding what it means. No longer afraid of sin that takes us down that dangerous path. Nor is the world afraid of the final judgment of our souls that awaits us. To even think about these things becomes for us an uncomfortable truth.

The majority of people right now don’t accept or believe that there is a spiritual war going on. We have lost sight of what is truly important. Replacing it by embracing the sins of the world. Instead of embracing Jesus Christ our Savior.


As followers of Christ we must remain strong and not give into supporting this sins of evil. For the reward for such actions is by no means pleasant. The gate to Heaven as always been a narrow path. While the road to hell is as wide as the rivers. It has always been our choice on which path we take. Taking the time to think about that fact should scare you more than anything else going on in the world right now.

About our guest blogger

JM Kraemer is a Catholic artist out of Saginaw, MI who uses LEGO as creative way to evangelize. He writes on issues related to the Catholic Faith and disability awareness. Visit his Facebook page Lego Church Project to read more content to help you build your faith (and enjoy amazing Lego constructions).

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Book Review— Mary of Nazareth

“And Mary kept all these things, reflecting on them in her heart.” — Luke 2:19

Reflection has been an elusive activity for most of 2020. It appears life continues to slam us with unexpected situation after another (Kayne West is running for President?! What next?)

Reading centers me during times of upheaval. I enjoy learning new information and thinking about it afterwards. My minor in college was philosophy so René Descartes’ maxim “I think therefore I am” has been imprinted in my brain.

Because of the pandemic our local library still has restricted hours. This forced me to visit my living room bookshelf for my next book. Thankfully, I forgot to finish reading Michael Hesemann’s Mary of Nazareth: History, Archeology, Legends.

I finished the book in less than a week this time. I love Mary, history, archeology, and legends. But did I enjoy all those subjects combined into a single book?

Enter into the Life of Mary

Advocata Nostra Mary Icon

Hesemann begins Mary of Nazareth by detailing out a brief history of the oldest surviving Marian icon— the Advocata Nostra. Christian tradition holds this icon is Saint Luke’s painting of the Mother of God after the events of the Resurrection of Jesus.

The author goes on to spend a chapter on each of the significant events in Mary’s life: the Annunciation, Visitation, Christmas, Flight to Egpyt, Wedding at Cana, at Calvary, the Ascension of Jesus, and Pentecost. Hesemann relies on a multitude of sources to provide a complete understanding of the Blessed Virgin Mary. He quotes Scripture, cites early Church Fathers, ancient secular historians, interviews archeologists, and sifts through pious legends.

At the end of the book, Heseman discusses the Death and Assumption of Mary. He sketches out various theories for location of where Mary died and how old she was when she rejoined Christ in Heaven.

The best part about Mary of Nazareth was Hesemann’s ability to draw the reader into the life of the Mother of God. I felt transported to the Holy Land reading this book. He also did a phenomenal job of presenting the information with little to no bias. Hesemann simply presented the information and rarely interjected a personal opinion (even with regard to the legends about Mary).

I highly recommend you buy Mary of Nazareth as your next addition to your personal library. If you’re a Catholic who loves history this book is going to be in your Amazon cart later today (or purchase it directly from Ignatius Press).

Related Links

The Dormition of Mary

The Protoevangelium of James

The Marian Room

Reconciling Mary as Mediator with 1 Timothy 2:5

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3 Incredibly Simple Tactics Guaranteed to Defeat Stress Daily


Editor’s Note: This post was originally published on July 19, 2019.


“Ow, ow. My pants are wet! My pants are wet!” I woke up to this sound of my three year old crying in the basement. Remembering the constant thunder and lightning that boomed and flashed throughout the night, I jumped up and rushed down the stairs. Immediately, my fears were confirmed. Water. Pouring. Through. The. Window.

 

 

 

 

I wish I was more composed initially. I want to say I remained calm and did not curse. Sadly, that is not true. Frustration seared through my veins. I quickly brought my son upstairs and had my wife attend to him. Next, I zoomed outside to start vacuuming up the raising water with the wet-dry vacuum. A full moon +a teething baby +flash flood= a bad start to the day!

According to author Margaret J. Wheatley, “Without reflection, we go blindly on our way.” If I did not reflection on my situation, I would have meandered aimlessly for the rest of the day. I want to share three incredibly simple words to remember when stress slams you down.

Pause

Pause gif

 

 

 

 

Stop. Wait. Halt. Either way you describe it does not matter. Just make sure you pause. Stressful situations keep us moving and moving. Faster and faster until our emotions blow up! Pausing to stop the seething sea of stress coursing through my body and mind definitely helped. I took a short break to compose myself.

Perspective

The second key word to think about during stressful times is perspective. According to American psychologist William James, “The greatest weapon against stress is our ability to choose one thought over another.”

Perspective allows us to pick a different thought over the negative ones that flood your mind during stressful times. The natural result from pausing during a stressful situation is the ability to develop a perspective. Perspective actually derives from the Latin perspectus meaning “of sight, optical” or perspectiva, “science of optics.”

Perspective

 

 

 

 

Perspective also relates to being able to view things from a different point of view. Setting a moment or even a couple minutes of time aside to take a break or simply closing your eyes to reset your mind helps in developing perspective. For instance, I started to develop negativity at work today. When I sensed negativity gnawing at me, I left my desk and took a short bathroom and water break. That small break gave me the opportunity to reset my attitude—shifting my perspective.

Plan

The third simple word to remember to help overcome stressful situations is plan. Unlike pausing and taking time for changing your perspective, planning does not always occur instantly or at the same time anxiety hits you. Pause and perspective are offensive tactics to fight stress. Planning is more of a long-term and defensive in nature.

Be Flexible with Plan

Planning takes time  a bit on effort on your part. There is no one size fits all shield of a plan to combat anxiety. I am reminded of Captain Cold’s quip in the CW’s The Flash, “Make the plan. Execute the plan. Expect the plan to go off the rails. Throw away the plan!”

You cannot throw away every plan— that would defeat the purpose of this third tactic against stress. The parka clothed anti-hero words do point to the importance of being flexible and having a backup plan in case Plans A or B fail. Here is an article https://thesimplecatholic.blog/2019/04/10/7-ways-to-shield-yourself-against-anxiety/ on a variety of effective safeguards to ward off stress.

Pause. Perspective. Plan. Two weapons and a guard to battle anxiety. While these are incredibly simple tools you need to utilize these daily. Life does not take a day off. Neither can you! I guarantee that if you consistently use these tactics your mentality will change. You will gain more stamina to stave off negativity. You will be more hopeful, confident, and grateful. I hope you found value in this article. If you have any additional thoughts, tips, or tactics to battle stress please share in the comments section!

Related Links

7 Ways to Shield Yourself against Anxiety!

30 Easy Ways To Beat Stress Quickly

Tips for Reducing Stress

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How the Coronavirus Pandemic is an Opportunity for Catholics to Serve the Poor

This post was sponsored by a generous lay member of the Diocese of Barbados. COVID19 has hit this Catholic diocese particularly strong and many parishioners are in need of assistance.

Consider helping out by visiting God Squad T-Shirts to purchase a Catholic t-shirt. 100% of all proceeds will be used to buy food for the poor.


Over the centuries, humans have endured unimaginable trials. Volcanoes, hurricanes, droughts, famines, floods, and World Wars. The author of Ecclesiastes  was right in saying, “What has been is what will be, and what has been done is what will be done; and there is nothing new under the sun.” 

Our current situation with the COVID19 pandemic may seem unique. While the majority of people living haven’t experienced an event of this magnitude in their lifetime, largescale illnesses have spread the globe before. The virus has not only affected individual’s physical health but also spiritual, emotional, mental, and economic health.

Catholic and Coronavirus

The Catholic Church has been a bastion of hope during these times in the past. Now is the time for the Church to provide aid again. More than a building or group of bishops, the Church is primarily a community founded on love and obedience to God. According to 1 Peter 2:7-8, “The stone which the builders rejected, This became the very corner stone.”

The primary commandment is to love God with your whole heart, mind, and soul and the second is to love your neighbor as yourself. How precisely do you love your neighbor in 2020?

Corporeal Works of Mercy

According to the Catechism of the Catholic Church paragraph 2447,

The works of mercy are charitable actions by which we come to the aid of our neighbor in his spiritual and bodily necessities. Instructing, advising, consoling, comforting are spiritual works of mercy, as are forgiving and bearing wrongs patiently. The corporal works of mercy consist especially in feeding the hungry, sheltering the homeless, clothing the naked, visiting the sick and imprisoned, and burying the dead. Among all these, giving alms to the poor is one of the chief witnesses to fraternal charity: it is also a work of justice pleasing to God.

Jesus specifically detailed these works of mercy in Matthew 25: 35-46. Preceding the passage about the Judgment of Nations are the Parable of the Ten Virgins and the Talents. The first parable teaches about the importance of being prepared spiritually because we don’t know the time when our death arrives. In the second parable, Jesus talks about how our natural talents should be used for the common good. If we share our talents (time and treasure) to help others in need we will receive countless graces.

Corporeal works of mercy

Dioceses throughout the world face economic hardship due to the lockdowns. Our brothers and sisters in faith suffer hunger and financial strain. It can be difficult to help others in need especially if you and your family are currently going through similar pressures. Below I will examine a couple examples of saintly witnesses who cared for the poor despite suffering their own crosses.

Saint Gemma Galgani

Gemma Galgani is the patron saint of the poor and unemployed. She was only 8 years old when her mother died. Gemma’s father encountered financial strain shortly after. He was always a good steward with his wealth, but sickness and the death of his wife led to creditors seizing his property. Succumbing to cancer of the throat, Gemma’s father passed away when she was 19 year old.

Saint Gemma Galgani

Gemma orphaned lived in destitution and the churches had to take up collections for her and her siblings to eat. The saint wrote, “I am happy in every way that Jesus wills, and if Jesus wants the sacrifice of my life, I give it to Him at once. If He wants anything else, I am ready. One thing alone is enough for me; to be his victim, in order to atone for my innumerable sins, and if possible, for those of the whole world” How incredible is her faith? Certainly her story resonates with us during this year of endless trials.

Saint Charles Borromeo

Another saint who lived through an impoverished time was Charles Borromeo. As bishop of Milan, he is most famous for organizing the last session of the Council of Trent. The patron saint of catechists also promoted reform in the Catholic Church. At first his life may seem completely different from Gemma— a bishop versus an orphan.

Saint Charles Borromeo

Charles exhibited the same care for the poor as Gemma. He lived through the Bubonic plague (yes the 16th century was crazy!). Milan endured famine and eventually outbreak of the plague. Despite the secular leaders fleeing the city in fear, Charles remained to care for the people. He sought to feed 60,000 to 70,000 people daily and used all his funds feeding the hungry that he eventually went into debt.

The Italian bishop lived out the corporeal works of mercy. He sought to comfort the afflicted and care for the poor and sick. Saint Charles is an outstanding model for our current situation.

Be Christ to Others

Saints Gemma and Charles listened to the God’s will in the face of their own suffering. Loving our neighbors is not always easy. But carrying our crosses never is easy. Jesus said in Matthew 16:24, “Take up your cross and follow Me.” 

Sadly, I have seen people remain apathetic to others’ suffering. “I doesn’t affect me. I don’t know them so why should I care.” God created humans to live communally. We are to care for the less fortunate. Our life can turn around quickly. Those impacted by the coronavirus pandemic know truth well.

Live out the corporeal works of mercy. Become Christ to everyone you meet. Donate to the poor individually or to charities. You may not be able to help out financially at this time. Share your time or talents with your neighbors. Pray for the conversion of souls and end of the pandemic.


Help our Catholic brothers and sisters in the Caribbean by visiting God Squad T-Shirts to purchase a Catholic t-shirt. 100% of all proceeds will be used to buy food for the poor.

If you are not able to donate at this time please share this post with your Catholic family and friends.

May God bless you and your generosity!

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