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All Roads Lead to Rome
Google ads, social media, YouTube videos—nearly all marketing channels lead back to one thing: your website.
Live Jesus Ministries – Designed by Briefcase Marketing
Advertising on the latest, trendiest platform might feel great, but why put in all that work just to send visitors to a landing page that doesn’t perform? It’s like inviting people to your home only to have a messy kitchen waiting for them.
38% of users will abandon a website due to unattractive content. The clarity of your website’s design and copy can determine whether potential parishioners, donors, or customers engage with your mission or leave feeling frustrated and confused.
The solution? Clear messaging and a user-friendly design that inspire people to take the actions you want.
First Impressions Matter
First impressions last. A polished, professional website builds trust and shows visitors you’re legitimate. If your site feels confusing or cluttered, they’ll quickly lose interest and look elsewhere.
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Avoid Overloading Your Audience with Information
Think of your homepage like a sales page. Keep the text minimal, use a clear call to action (CTA), and feature an image that showcases your product or highlights someone enjoying it. While providing rich content is essential, overloading visitors with too much information can push them away.
Break up your content with headers and bullet points so visitors can quickly skim for important details. Aim for concise explanations that respect their time while remaining informative.
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Crafting Effective Calls to Action
Imagine walking through a grocery store with bags of groceries in each hand, ready to pay and leave. But there’s a problem—you can’t find the checkout!
That’s what it’s like on websites that don’t have clear calls to action. Visitors may find what they need but if they can’t figure out how to act on it, they’ll just give up.
Make sure your CTA is visible on every page, ideally in the header. Use a design that makes it stand out visually to increase engagement.
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Examples of Effective CTAs:
- “Schedule a Call”
- “Join Our Church”
- “Schedule a Tour”
Use Testimonials
Testimonials help provide valuable social authority to website users that you can do what you’re saying you can do.
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Search Engine Optimization (SEO)
SEO is crucial to ensure your materials reach those actively searching for what you offer. Make sure your website is set up properly so Google understands what it’s about. Then, fill it with relevant content people actually want to read. Google will see that visitors are staying on your site longer, exploring more pages, sharing, and saving—boosting your rankings in the process.
Visual Hierarchy
Use visual hierarchy to guide visitors naturally toward your goals by strategically placing key elements.
- Contrast: Use contrasting colors for your CTAs to make them pop.
- Whitespace: Embrace whitespace to avoid clutter, allowing each element to stand out.
Conclusion: Make Your Case. Make It Brief. Inspire Action
Embracing clarity in both website design and messaging isn’t just a task—it’s a commitment to providing your audience with a clear, actionable plan they can follow.
Schedule a call with Briefcase Marketing today to discuss how they can help you create a compelling website that inspires people to take the actions you want.
