🔆Copywriting tip— Use short paragraphs, sentences, and words to pack punch to your copy.
Writing is analogous to the flow of a baseball game.
⚾️ Think of the headline as the opening inning. It gets your the attention of your audience and sets the tone for the rest of your copy.
The first sentence leads to the second— the lead off hitter gets on baseball to set the other batters for success.
✅ Keep your sentences short to keep your readers’ attention
Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.
Use those short punchy sentences to your advantage.
⚾️ Short punchy sentences are like hitting a home-run or grand slam. Immediate impact.
⚾️ Longer sentences are similar to hitting to playing small ball (stringing singles together, stealing bases, or sacrifice bunts to advance runners)😊
⚾️ Packing your copy’s lineup will get your audience’s attention, but without sentence variety you can’t defeat distractions.
✅ Hit for average (long sentences) and power (short, punchy sentences)when you write.
How do you arrange the rhythm of the paragraphs in your copy?