I wanted to share this information with seasoned and novice bloggers alike. My personal struggle is marketing myself for more viewership of my content. Over the past couple months I did some SEO homework and started updating my posts from 2-3 years ago. I have seen increased search engine results in my February and March stats.

I just did not know this process had an official name. Please check out this below link if you want ideas about utilizing your past content to help improve your traffic in the present.

https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization