“People don’t buy what you do; they buy why you do it.” —Simon Sinek
That phrase is continued throughout his book Start with Why.
💡Your why or purpose for your personal brand or company will be something that sets you apart.
Is this something you thought about?
Start with Your ‘Why’
Don’t begin with what you do or even how your product or service works
❤️ The starting place has to be deeper— go to the heart of the matter.
It’s natural to start with asking someone: “What do work do you do?”
Have you considered asking people:
“Why are you a ___________?”
A bit uncomfortable question (maybe at first) right?
Here’s why I became a writer 👇
My first why was surviving depression from losing kids to miscarriage (I write to help show others how to survive a similar horror).
A second why is related to my first— my younger kids are my rainbow babies & they both need speech therapy.
Daily I have to listen 👂 carefully to what my kids needs because it’s not always clear.
💡This skill translates well into the workplace
Understanding the importance of communication has deepened my ability to help people communicate effectively.
🎯 What’s (there I am again with defaulting to ‘what’ 😅) your ‘why’?
Share yours in the comments ⤵️