💡Writing tip #8—Use short paragraphs, sentences, and words to pack punch to your copy.
Writing is analogous to the flow of a football game.
Think of the headline as the kickoff. It gets your the attention of your audience.
The first sentence leads to the second.
Keep your sentences short to keep your readers’ attention.
Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.
Use those short punchy sentences to your advantage.
🏈 Short punchy sentences are like tossing the touchdown. Immediate impact.
🏈 Longer sentences are similar to that sustained drive when a team goes the length of a field to score.
🏈 Both are required to keep the attention of your reader. Change the sentence length. Keep the pace moving for your readers.
Short. Short. Long.
Let me know in the comments. 🙂
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Life is going to throw you curve balls. Be prepared to adapt. But what if life sends that elusive knuckle ball? Preparation can only go so far in these types of situations. Today, I felt like a hundred knuckle balls were aimed at me. I had a bunch of tasks I wanted to accomplish. So far, I have missed. There was a thunderstorm last night. This woke up and scared my three-year-old and nine-month-old kids.
Working the night shift, I did not expect to get much sleep anyway. To make matters a bit more complicated was finding out my five-year-old was running a fever. 1 sick kid + tired 2 kids + 1 tired sad = a knuckle ball kind of day. So far, I have found a way to make through the morning (and hopefully the rest of the day) with in the most graceful way possible for me.
This post is the compilation of 10 tips for content creation in 10 days. Originally, I posted these content strategies on LinkedIn, but I figured why limit myself to one platform when other content creators would benefit from some of the tips that worked for me.
💡Tip #1—Complete tasks using chunking, micro-chunking, or nano-chunking depending on your schedule and ability for the day
Breaking up a task (writing, reading, email follow-up, lead research, etc) into manageable bits of time helped get me to achieve something. Something is better than nothing.
I pause many times or step into another room to center myself whenever parenting gets too stressful. It actually took me at least 3 Nano chunks (1-2 minute time segments) to complete this first tip! Placing a time barrier between you and the overwhelming into definitely helps.
💡 Tip #2 Focus on one goal or group of goals at a time
Some weeks or seasons of your life are more challenging than others. Maybe you left ended such a season in your own life. Perhaps you are in the calm of the storm. All I know for certain is that you will encounter resistance again in the future. I am in the middle of the stress tsunami.
Sharpening my focus to specific areas of my work has helped prepare me to better weather this storm. Below are just a couple examples of my focused goals for today and the rest of the week:
Post at least once a day on social media
Do creative/free form writing for at least 30 minutes sometime this week
Read at least 5-10 minutes a day
Begin to carve time in my schedule to listen to podcasts about marketing
I know I cannot achieve all 4 goals every single day, but my goal is to focus on and name the specific goal and at least be consistent in my approach to working towards it. Consistency is an investment that you rarely see a return on in the present. What tools/resources/advice have you implemented to help you focus your goals?
💡Tip 3—It is okay to adjust your goals
Earlier this week, I mentioned this has been a ‘knuckle ball’ type of week. Challenges kept coming at me, yet there was no pattern to them. Monday and Tuesday, I kept swinging and missing. I almost gave up and shut down for the week.
Instead, I adjusted my productivity goals. Dealing with sick children and an erratic work schedule I realized this was going to be a less productive period. I maintained consistency but limited the frequency of content produced. See it is easy to give up when life sends you knuckle balls. I used to have an all or nothing (home run or strikeout) mindset.
If you can’t give it 110% everyday what is the point in trying? Realistically it is not always possible to be at or over 100%. You may get sick. Family obligations supersede work goals. That balance may not happen all the time.
Consistency is what will help weather you through these trials. Hit for average not power: Are you more of a power hitter with your work goals or a person who shoots for average/consistency? How have you endured a ‘knuckle ball’ week?
💡Tip 4—Rest is Necessary in order to improve productivity
I have started taking off most of the weekend (starting last weekend) from social media. I am realizing more and more that it is not realistic for me to post daily and comment often on others’ posts. I am a parent to special needs kids first.
This week drained me of all my mental stamina. It was a week of regression for my three-year-old. I know a lot of people only post the positive stuff and shy away from the real challenges of life. But I am not your normal connection. I am being honest here.
Don’t give into the pressure to create content like a machine. Rest. I am going to cut back on my overall social media a bit as I rest and strategize how I can be more efficient with creating content and still focus on my family.
Have you ever been so worn down from life’s challenges that you had to limit or eliminate your social media activity?
💡Tip #5 Clear and consistent communication overcomes the toughest of situations
Whether you work remotely, in the office, or odd hours it is important to keep your boss and peers at work in the loop. Any transition point in a project or process requires extra diligence. Find how your co-workers prefer to receive information (email, text, in person, phone call etc) and flex to their preference.
Communicating in a variety of ways not only allows you to work well with others but shows your ability to adapt. Always provide a short recap of the main points of a meeting of phone call. Ask clarifying questions to check for understanding especially if you are working on a complex process.
💡Tip #6—Dedicate time every work to work on your craft
Carve our 15 minutes, 30 minutes, an hour. Whatever time segment works with your schedule make that the goal you aim for. Call this your “base goal” a non-negotiable on the absolute minimum amount of time to work daily. With my topsy-turvy work schedule and raising young children my base goal is 5 minutes daily.
Make a stretch goal on days you have more free time. What I mean is add extra “x number of minutes” to your base goal these days. Ex: Wednesdays and Saturday’s I don’t work any of my part-time jobs. So, I up my stretch goals a lot—to an hour.
Not hitting your stretch goals should never cause you worry or anxiety. This is bonus time. Achieving stretch goals should invoke gratitude.
Do you set daily or weekly goals? If so, why do find it helpful? If not, what is stopping you from setting up goals?
💡Tip #7—Getting feedback from your audience will help improve your content
You could be a superior writer interweaving complex ideas together in a beautiful way, but it you are not generating content that resonates with your audience it is ultimately a selfish and futile work.
J.K. Rowling began her Harry Potter series not for herself, but as a bedtime story for her children. She know the kind of content that would be easily picked up by kids. J.R.R. Tolkien was inspired to Roverandom to entertain his son after losing his favorite toy. Selfless acts of creation blossomed into classic tales that continue to give joy to readers today. One way to get feedback is to simply ask.
What kinds of questions do you have about content creation? Do you prefer standalone posts, or would you like to see a content series based on a theme? What prevents you from engaging with certain content on LinkedIn?
💡Tip #8—Getting feedback from your audience is only as important as your consistent execution of that feedback into content
It is important to listen. That often involves follow-up questions or noticing the engagement on the content you implement will go a long way towards fostering a solid relationship between you and your audience. I did get feedback on whether people wanted to see a series based on a theme or standalone posts. The verdict was it was a bit of both. I plan to continue the unique posts but will be creating more of a themed content series broken up in the course of a few days or a week.
What are some of the obstacles in your way of implementing the feedback once you got it from your audience? For me it is time and family obligations—my nine-month-old is teething still and having trouble sleeping through the night. What are some strategies or tools that helped you implement feedback promptly and consistency?
💡Tip #9—Higher priorities will bump your content goals down the queue sometimes and that is normal
Full disclosure: My 10 tips in 10 days has been a misnomer as a couple days I had to miss because of dealing with regression in my autistic son’s progress. Yesterday, was challenging as we painted our living room (thankfully we had some family come up for help). But any deviation from our schedule big or small incites a meltdown unless we uber-prepare him. The latest meltdowns were like wrangling a squid with the tenacity of a wolverine and the sound of a jet engine. Some days it takes me entire mental stamina to maintain a sane semblance of composure. I was 100% drained.
Don’t get down if you miss a day so long. Consistency does not always mean creating daily, but generating, on average, a repetitive and predictable schedule. The weekend often mean family comes first and this was the case yesterday.
How have different and higher priorities impacted your content creation and productivity of your work recently?
💡Tip #10—Content is versatile across platforms
There are so many different types of social media and communication platforms today to publish your material. Audio, written, and video. As I previously mentioned, originally these tips were created for LinkedIn, but realized I was limiting myself to only a single audience if I kept this content solely on one platform.
Combining the ten tips did not take up too much time. I basically had to update the format to read as a blog article (I included headings and ensured I broke up the paragraphs in a readable fashion) and proofread for consistency. Finally, I added images to help break up the text and improve reader experience.
Creating content can definitely be daunting at first. The key is dedicating time daily,a even if it is only 5-10 minutes, to work on your craft, develop a consistent schedule, implement chunking or breaking up tasks throughout the day, reassess your goals often. Learn to love the process of creating content as this will help you greatly in achieving your end goals!
If you need engaging content for your website to improve traffic and boost your brand please send me a link to your website in the comments below along with any questions you have about content creation. I will randomly select three comments to set-up a free content creation consult call! The deadline for comments to be included in the drawing is November 15th.