How Baseball Helps Your Copywriting

Writing Tips

🔆Copywriting tip— Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a baseball game.

⚾️ Think of the headline as the opening inning. It gets your the attention of your audience and sets the tone for the rest of your copy.

The first sentence leads to the second— the lead off hitter gets on baseball to set the other batters for success.

✅ Keep your sentences short to keep your readers’ attention

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

⚾️ Short punchy sentences are like hitting a home-run or grand slam. Immediate impact.

⚾️ Longer sentences are similar to hitting to playing small ball (stringing singles together, stealing bases, or sacrifice bunts to advance runners)😊

⚾️ Packing your copy’s lineup will get your audience’s attention, but without sentence variety you can’t defeat distractions.

✅ Hit for average (long sentences) and power (short, punchy sentences)when you write.

How do you arrange the rhythm of the paragraphs in your copy?

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3 Reasons Why Containing Creativity is Impossible

Creativity

 

 

 

 


Editor’s Note: This post was originally published on June 25, 2019.


Mark Twain wrote, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Recently, the “greatest American humorist” has showed up in a lot of my posts. His wit and eccentricity defy convention.  Boundless creativity define Twain and other classic writers.

Is this it in Life?

Sitting in my cubicle at my bank job got me thinking quite seriously about creativity, self-reflection, and life in general. During a long span between inbound calls, I gazed across the floor and noticed something—more accurately the absence of something. Perhaps it is the drudgery work, but I realized, my job does not reward creativity. Compliance, uniformity, and procedural elements dominate the world of finance. “Is this what life is truly meant to be?” I pondered.

Instructed to work within the limits of law, policy, and procedure, I learned that I cannot be free to create—new ideas, content, strategies, or even share best practices. Although I enjoy order, working in a solely unimaginative environment stymies my creative side. Along with my desire to evangelize and educate others on the Catholic faith, my primary motivation for writing was to satiate my creative thirst. Creativity cannot be contained. It may be limited and temporarily tempered, but it can never be truly contained.

Uniqueness Defeats Conformity

Uniqueness

Influenced by my faith and personal experience as a father to special needs children, I place high value toward individuality. My sons require an individualized education plan (IEP) to best succeed in school. Human beings are not meant to be uniform. We should celebrate our differences, strengths and limitations all together! Authentic diversity actually leads to true unity. This is best summed up in the Catholic Church.

St. Paul reminds us in 1 Corinthians 12 speaks of the importance of the uniqueness of the Body of Christ. United by Christ the diversity of the members is graced with the ability to work for the greater good.

Beyond Limits

Limitless gif

 

 

 

 

 

 

 

Another reason that containing creativity is impossible is because creation by its nature is limitless. French philosopher Albert Camus purported, “All great deeds and all great thoughts have a ridiculous beginning.” Creating art, language, music, and technology starts with the mentality of the limitless. The greatest act of creation, that formation of the Universe via the Big Bang, seems absurd. Creation out of nothing. Genesis 1 tells us  God created the formed the universe ex nihilo!

The Supreme Creator God definitely cannot be contained or limited. That would be contrary to God’s nature. However, that is a grandiose example of creativity. Creation simply  cannot be bound. My 5 year old daughter uses her imaginative and sees beyond the ordinary in everything. A rock becomes a “piece of chocolate”. Cardboard boxes become animals. Sticks become “silverware”. Pages and pages of drawings populate our kitchen table, bookshelves, and dresser tops. Maya Angelou describes the limitless nature of creativity perfectly when she said, “You can’t use up creativity. The more you use, the more you have.”

Creativity Attracts

Creativity is Contagious, Pass it On

 

 

 

 

 

Along with the unique and boundless quality of creativity a third reason why imagination cannot be contained is due it is spread so easily. According to Albert Einstein, “Creativity is contagious. Pass it on.” Opposites attract. Creativity attracts exponentially more! Great imaginative minds never exist on their own. J.R.R. Tolkien attracted C.S. Lewis and vice versa.

Together they transformed literature in the 20th century. John Lennon and Paul McCartney collaborated to bring the world amazing music. The Wright brothers worked together to innovate transportation by developing the first airplane.

Whenever I feel my creativity spirit drying up I look to the creative individuals to reignite my creativity. Reading Tolkien, Lewis, G.K. Chesterton, and the doctors of the Church such as Catherine of Siena and Teresa of Avila brings forth creativity. Creativity elicits more creativity.

If you are a writer stuck in an imaginative idleness please don’t despair. It is natural to experience periods of droughts, but creativity is never truly lost or fully contained. Seek out other creative individuals (both past and present). Learn from their works. Creativity lead to creativity. Embrace your uniqueness. Don’t try to be anyone else expect yourself. You have a 100% monopoly on being you—let this be your advantage!

Thank you for sharing!

Write Something Imperfect Today

Write Now

 

 

💡It is better to write something imperfect than nothing at all. You may aim for perfection. Quality should a priority.

💡But if you constantly strive for perfection an unintended side effect is inaction. Seeking perfection can lead to a creativity clog.

💡A blocked mind makes it difficult to create content. The antidote?

💡Write something imperfect. You don’t have to publish it on your blog or social media channels. Save it in your notes or journal. The benefits of writing something unpublishable?

1️⃣ Helps remove the creativity clog—like a drain is blocked with crud, so too your mind needs crud removed to allow creativity to flow.

2️⃣ Builds consistency—write regularly. It’s like physical exercise. Writing something allows you to maintain a habit.

3️⃣ You have an opportunity to re-write your work later—the first draft is likely not going to be polished.

4️⃣ Develops humility—seeing my bad writing reminds me that I need to be humble and grateful that I am still a work in progress.

💭 How do you remove a “creativity clog”?

💭Do you ever write something that goes unpublished?

💭Why or why not?

Share your thoughts in the comments section.

Thank you for sharing!

How to Pack Power into Your Writing with this Tip

Writing tip

💡Writing tip #8—Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a football game.

Think of the headline as the kickoff. It gets your the attention of your audience.

The first sentence leads to the second.

Keep your sentences short to keep your readers’ attention.

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

🏈 Short punchy sentences are like tossing the touchdown. Immediate impact.

🏈 Longer sentences are similar to that sustained drive when a team goes the length of a field to score.

🏈 Both are required to keep the attention of your reader. Change the sentence length. Keep the pace moving for your readers.

Short. Short. Long.

Thoughts?

Let me know in the comments. 🙂


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Why I Became a Writer

Why, How, What

 

 

 

 

 

 

🔷 Everything we do in life is a process or a journey. It takes time, patience, understanding, willingness, collaboration, humility, and gratitude.

🔶 Writing has been my passion forever. Made me a better person

    —a more patient parent,
    —an empathetic employee,
    • —a forgiving friend

the more I write and share with the world.

🔷 Our world is impatient, angry, assuming, unforgiving, and divided. I imagine a world where more people know how to communicate with both TRUTH and CHARITY.

🔶 I believe it is my purpose in life to provide content that provides real unity that goes beyond the screen of our phones.

🔷 As a Catholic, my Church has been scandalous. This resulted in the world and many members of the Body of Christ losing trust in an institution that is meant to lead to Truth!

🔶 I am here to help earn that trust back—not for any personal gain, but because I need to share my gift as a means to thank God for every blessing in my life!

❓Do you have any genuine questions or concerns about Catholicism you want me to address in future posts/articles.

Tell me in the comments ⤵️

Thank you for sharing!

Why You Should Have a Purpose in 2020

2020 vision or hindsight is 2020?!

🌐 Start with your “why” and keep the end in mind to know the start.

🌐 I officially started my career as a freelance writer in the middle of 2019.

🌐 That journey already has included peaks, valleys, and plateaus.

❓Why do I write? Why deal with the anxiety of entrepreneurship? The loneliness? The stress?

2020 Vision

One word—PROCESS

Everything we do in life is a process or a journey. It takes time, patience, understanding, willingness, collaboration, humility, and gratitude.

🖋Writing has been my passion forever and I am made a better person—a more patient parent, an empathetic employee, and forgiving friend—the more I write and share with the world.

Our world is impatient, angry, assuming, unforgiving, and divided. I imagine a world where more people know how to #communicate with both TRUTH and CHARITY.

💫I believe it is my purpose in life to provide content that provides real unity that goes beyond the screen of our phones.

As a Catholic, my Church has been scandalous and lost the trust of the world and many of her members.

🙏I am here to help earn that trust back—not for any personal gain, but because I need to share my gift as a means to thank God for every blessing in my life!

❓What word would capture your goals for 2020?

Catholicism 2020 vision

Thank you for sharing!

A Birthday Letter to the Infant Son of God

Nativity.jpg

 

 

 

 

 

 

 

 

 

 

Below is a letter I dedicate to our Lord Jesus Christ in celebration of his birth, December 25, 2019 Anno Domini. 


Dear Baby Jesus,

In a stable, 2000 years ago, a seemingly ordinary infant was born. Through the inspiration of the Holy Spirit, shepherds and kings from afar learned about His incredible presence. God uses the most common of circumstances to work the greatest of all miracles–the Incarnation. God so loved the world He sent you–His only Son– to bridge the great gulf, the separation caused by sin.

Wrapped in swaddling clothes, laid in a manger, you my king took the form of mankind. I have heard the Nativity story dozens of times. This Advent I feared I would took your origin story for granted. Instead, I am grateful for the opportunity to gaze on the Nativity scene through new eyes–not merely of a follower, but also as a father.

My children are a reminder of your goodness, truth, and beauty. Seeing the twinkle in their eyes when they gaze at the Nativity Scene at home or church is priceless. The smiles on my kids faces as they color “presents” pictures for my wife and I remind me the true reason for the season!

People are born everyday on this earth, but only once a year do we remember the greatest birth of all.

Jesus my servant king, Emmanuel, Prince of Peace, God-hero, I adore you and celebrate with my family and friends the anniversary of your birth. I pray that my heart is enlarged to make room within the inn of my soul for you, my family, friends, and people I meet daily!

Praise we to God in the Highest and Alleluia for our Savior’s arrival.

With great love and gratitude,

Your adopted son,

Matthew


For us men and for our salvation
he came down from heaven,
and by the Holy Spirit was incarnate of the Virgin Mary,
and became man.

 

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