💡 Copywriting tip— Don’t write run-of-the-mill copy and expect extraordinary results
This doesn’t mean you need to sensationalize your content with hyperbole and “get-rich fast gimmicks”
Your audience will be able to sniff out inauthentic content faster than it takes The Flash to travel the globe (which is really, really fast).
Write like your client’s voice
If you are promoting yourself write like you would talk.
Here’s an example of a whimsical and weird thing I whipped up today (I love imagination and alliteration). ⤵️
My daughter Amelia (telling me about her imaginary friends):
Tornado is 6 and her little brother Polka Dot is 5, and Snowflake is 4.
Me: And Tornado is the oldest right?
Amelia: Nope! Jason is her older brother and he’s 7.
They all share the same birthday (February 19th) and Tornado’s family is moving into our new backyard. 😅
My thoughts afterwards:
1️⃣ One of the names isn’t like the others
2️⃣ What’s the parenting style of Tornado’s imaginary mom and dad?
3️⃣ I wonder how many imaginary dollars I will receive for monthly lawn rent
What words describe your writing style?
How do you avoid creating run-of-the-mill content?