Copywriting tips

Copywriting Supertip—Use the Rule of Three

/ chicoinematt

💫 💫 💫Hope you had a wonderful weekend! Time for another Supertip (this is a series I started on LinkedIn and figured why not add it to my website).

I love sharing information & connecting individuals with each other. While theology is my expertise a deep passion of mine is writing about writing. I want YOU to power-up your writing skills. You will be able to do that with this supertip!🚀

Here is my tip ⤵️

💡Excellent copy provokes a response.

It prods (like a bear in hibernation) and awakens your audience toward an action.

Legendary copy makes you act.

Here’s an epic example of copy from the comedy The Office.

Bears. Beets. Battle Galactica.

Jim used this line to get Dwight’s attention (and viewers).

This quip is among the most famous from the show.

I wear a hoodie with Jim’s quote…

And every single time I’ve worn the hoodie I got a reply at least once!

Bears. Beets. Battle Galactica.

It follows two important rules of copywriting:

🐻 Rule of three— include a trio in your copy to make it easier to remember

Use a pattern (small, medium, large) or a random break on the third item

🐻 Alliteration— the human brain loves similar sounds

Delight your readers with delectable copy.

That’s my tip. Now, the super part of comes in from YOUR participation in the comments!

Share a tip specific to your niche and tag a connection who helped you the past week in the comments ⤵️

Bears beets Battlestar Galatica
Best scene from The Office.

P. S. No bears or beets were harmed in the writing of this blog post. I can’t be for certain about whether any starships were captured by aliens.

Thank you for sharing!

💡Copywriting tip #13— Simple copy beats complicated copy

/ chicoinematt

Publishing is easier than ever.

But imposter syndrome kicks in when you get momentum.

Really content creation boils down to sharing a story that contains something valuable for someone else (an audience).

The next time self-doubt strikes you dodge the attack with this defensive pivot:

🔷 Substitute the word ‘share’ in place of ‘publish’

🔶 Change out ‘content’ for ‘story’

🔷 Replace ‘valuable’ with ‘helpful tip(s) for someone’

Essentially, content creation and publishing valuable content for your target audience is really much simpler 👇

💡 Share your story about how you can help others.

Include tips, best practices, something you wished you knew from the start.

Don’t overcomplicate (oops even I did that with such an obnoxiously obtuse word) or add difficulty to your copy.

Simplify it.

Content creation is about sharing your helpful story to others who will relate to it and find it helpful.

❓How do you make your copy simpler?

Thank you for sharing!

💡 Copywriting tip to improve your results

/ chicoinematt

💡 Copywriting tip— Don’t write run-of-the-mill copy and expect extraordinary results

This doesn’t mean you need to sensationalize your content with hyperbole and “get-rich fast gimmicks”

Your audience will be able to sniff out inauthentic content faster than it takes The Flash to travel the globe (which is really, really fast).

Write like your client’s voice

If you are promoting yourself write like you would talk.

Here’s an example of a whimsical and weird thing I whipped up today (I love imagination and alliteration). ⤵️

My daughter Amelia (telling me about her imaginary friends):

Tornado is 6 and her little brother Polka Dot is 5, and Snowflake is 4.

Me: And Tornado is the oldest right?

Amelia: Nope! Jason is her older brother and he’s 7.

They all share the same birthday (February 19th) and Tornado’s family is moving into our new backyard. 😅

My thoughts afterwards:

1️⃣ One of the names isn’t like the others

2️⃣ What’s the parenting style of Tornado’s imaginary mom and dad?

3️⃣ I wonder how many imaginary dollars I will receive for monthly lawn rent

What words describe your writing style?

How do you avoid creating run-of-the-mill content?

imagination gif

Thank you for sharing!

How Baseball Helps Your Copywriting

/ chicoinematt

Writing Tips

🔆Copywriting tip— Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a baseball game.

⚾️ Think of the headline as the opening inning. It gets your the attention of your audience and sets the tone for the rest of your copy.

The first sentence leads to the second— the lead off hitter gets on baseball to set the other batters for success.

✅ Keep your sentences short to keep your readers’ attention

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

⚾️ Short punchy sentences are like hitting a home-run or grand slam. Immediate impact.

⚾️ Longer sentences are similar to hitting to playing small ball (stringing singles together, stealing bases, or sacrifice bunts to advance runners)😊

⚾️ Packing your copy’s lineup will get your audience’s attention, but without sentence variety you can’t defeat distractions.

✅ Hit for average (long sentences) and power (short, punchy sentences)when you write.

How do you arrange the rhythm of the paragraphs in your copy?

Thank you for sharing!