Are you struggling to relaunch your business after a challenging year? Here’s the proven strategy I used to reconnect with my customers and successfully get my business thriving again.

Use this strategy ⤵️

The What:

📬 Send them personalized postcards— in a digital world, paper will stand out

💬 Send personalized DMs to check in with them (don’t sell anything off the bat…that’s spammy/salesy)

Post consistently on social media about your products/services:

🔶 Be valuable (educational/entertaining depending on your brand voice) about it at least 80%.

🔷 The other 20% you can mention th products/services you offer but frame it from the problem you solve

✍️Publish regularly on your blog to help provide insights about your industry for your audience.

The When:

Reach out to your customers (works for prospects too) at natural checkpoints.

Holidays, weekends, end of the week, liturgical feast days (my clients are Catholic small business owners 🙂).

For example:

“Hi (insert first name)! Hope you are having a blessed Feast of Saints Peter and Paul.”

OR

“Hope you had a blessed Feast of the Most Holy Trinity (insert first name)! Here’s a funny meme I made for the occasion and thought you might like it”

At around 90 days before your relaunch start to be more overt in your messaging about the products/services you provide (thank you Stacked Marketer Holiday Marketing Guide for this tip!.

If you try to promote your work any sooner from a cold hiatus then your customers are going to notice and be turned off by the experience.

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Rebuild relationships first. Sell later. 👍

#customers#smallbusiness#relationships