Are you struggling to relaunch your business after a challenging year? Here’s the proven strategy I used to reconnect with my customers and successfully get my business thriving again.
Use this strategy ⤵️
📬 Send them personalized postcards— in a digital world, paper will stand out
💬 Send personalized DMs to check in with them (don’t sell anything off the bat…that’s spammy/salesy)
Post consistently on social media about your products/services:
🔶 Be valuable (educational/entertaining depending on your brand voice) about it at least 80%.
🔷 The other 20% you can mention th products/services you offer but frame it from the problem you solve
✍️Publish regularly on your blog to help provide insights about your industry for your audience.
Reach out to your customers (works for prospects too) at natural checkpoints.
Holidays, weekends, end of the week, liturgical feast days (my clients are Catholic small business owners 🙂).
“Hi (insert first name)! Hope you are having a blessed Feast of Saints Peter and Paul.”
“Hope you had a blessed Feast of the Most Holy Trinity (insert first name)! Here’s a funny meme I made for the occasion and thought you might like it”
At around 90 days before your relaunch start to be more overt in your messaging about the products/services you provide (thank you Stacked Marketer Holiday Marketing Guide for this tip!.
If you try to promote your work any sooner from a cold hiatus then your customers are going to notice and be turned off by the experience.
Rebuild relationships first. Sell later. 👍