Content Creation

Unleash Your Unique Writing Voice: Engage and Stand Out!

/ chicoinematt

💡 When you find your voice in writing you will grab the attention of those you want to work with…

and repel those you don’t want to.

Bonus benefit for finding your voice in copywriting and crafting your message for your niche audience??

You sound like less of a generic-humorless robot.

Making is that much tougher for you to lose work due to #aicontent.

Here’s three simple things I did to form my unique voice for The Simple Catholic blog and my brand:

1️⃣ Write the way you talk

I love Catholic theology, comics, and The Office so it became natural for me to combine those ideas together in my writing and social media posts.

This combination inspired me to create several memes that conveyed information about the Catholic faith but with a humor-angle.

2️⃣ Pivot to your expertise

While I have a Masters Degree in Catholic theology, I have learned an immeasurable amount from my decade-plus years of experience as a Catholic dad.

My four kids (and even my unborn children who died via miscarriage) taught me so much— and they are awesome content-generators!

(on numerous occasions I have posted about my kids’ shenanigans at Mass including an incident on Palm Sunday about my three-year-old being concerned Peter chopping off Malchus’ ear).

I rebranded my blog sometime in 2017 from “Prayer, Recreation, and Organization” to “The Simple Catholic”.

I did this because I wanted to communicate the truths of our faith in a simple manner that allowed people to be more open to wanting to learn more.

Albert Einstein said, “If you can’t explain it to a six year old, you don’t understand it yourself.”

3️⃣ You become what you consume

The people you spend time with, the books you read and the activities you do on a frequent basis shape your habits.

This isn’t any earth-shattering news.

I have formed my unique voice for my brand through the time I spend learning from saints like Teresa of Avila, Catherine of Siena, Philip Neri, and Louis de Montfort.

Some of the most unique and inspired content have come during Mass.

After the liturgy ends, I wrote notes to myself on my phone to remind myself to develop the thought-seeds further.

Plus, I have spent more time reading (and replying) to comments from my followers and I have discovered they enjoy my funny posts that teach the faith the most…so I have doubled down on Catholic-informative-funny posts.

Let’s Recap

When I have started away from this strategy my voice falters and it is easier to fall prey to writing generic content (i.e. the stuff that gets easy likes on LinkedIn).

✍️ Write how you talk

💪 Lean into your strengths

🧠 Be cognizant of what you consume

Follow this basic three-step path to find your voice and create unboring and vibrant content that resonates with your audience.

How do you shape your unique voice that captures your audience’s attention?

Share in the comments section ⤵️

Thank you for sharing!

💡Copywriting tip #13— Simple copy beats complicated copy

/ chicoinematt

Publishing is easier than ever.

But imposter syndrome kicks in when you get momentum.

Really content creation boils down to sharing a story that contains something valuable for someone else (an audience).

The next time self-doubt strikes you dodge the attack with this defensive pivot:

🔷 Substitute the word ‘share’ in place of ‘publish’

🔶 Change out ‘content’ for ‘story’

🔷 Replace ‘valuable’ with ‘helpful tip(s) for someone’

Essentially, content creation and publishing valuable content for your target audience is really much simpler 👇

💡 Share your story about how you can help others.

Include tips, best practices, something you wished you knew from the start.

Don’t overcomplicate (oops even I did that with such an obnoxiously obtuse word) or add difficulty to your copy.

Simplify it.

Content creation is about sharing your helpful story to others who will relate to it and find it helpful.

❓How do you make your copy simpler?

Thank you for sharing!

How to Pack Power into Your Writing with this Tip

/ chicoinematt / 2 Comments

Writing tip

💡Writing tip #8—Use short paragraphs, sentences, and words to pack punch to your copy.

Writing is analogous to the flow of a football game.

Think of the headline as the kickoff. It gets your the attention of your audience.

The first sentence leads to the second.

Keep your sentences short to keep your readers’ attention.

Don’t get me wrong. Sometimes you need to have a longer sentence—especially when you want to provide facts or evidence for a claim.

Use those short punchy sentences to your advantage.

🏈 Short punchy sentences are like tossing the touchdown. Immediate impact.

🏈 Longer sentences are similar to that sustained drive when a team goes the length of a field to score.

🏈 Both are required to keep the attention of your reader. Change the sentence length. Keep the pace moving for your readers.

Short. Short. Long.

Thoughts?

Let me know in the comments. 🙂

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Thank you for reading and hope you have a blessed day!

Thank you for sharing!

How to Create Content with Value

/ chicoinematt

💡💡You have to add  value when you create content.

🤦‍♂️ This is probably the most generic statement ever. Here is what I consider to be the specific ingredients for making content with value.
Provide Value

Value MUST include the following (tier 1):

Truth— Authenticity for me is absolutely essential for adding value.

People can see through BS through fog and miles away.

Relevance—content needs to be geared towards a specific (niche) audience to be considered valuable. Generic content will not cut it.

The following I consider to be tier 2 level importance for adding value.

🔷 Informative—this type of  content educates you about a specific process, product, service, history,  best practice, or thought leaders in specific niche industry.

This post is an example of informative content. 

🔷 Inspiration— provides  positivity, and hope in the face of adversity.  My post 3 Ways Hope Can Overcome Despair is an example of inspirational content.


🔷 Entertaining— provides fun through wit, humor, and storytelling.  Muffingate 2019 entertains readers. 

How do you define value?

Share a link to your most valuable blog post in the comments below. I would love to learn and be inspired by your work!

Thank you for sharing!

10 Simple Tips to Create Engaging Content Right Away

/ chicoinematt / 1 Comment

Does it feel like your best days of content creation are behind you? You best  ideas 💡 gone never to return? I have experienced that struggle recently. 🤔

How did I get my writing magic back? I stopped forcing ideas! I focused on being consistent with my writing. Five minutes here. Ten minutes there.

Having four kids, a wife who is an elementary school teacher, and working two part-time jobs during the evening and overnight shifts make my schedule a bit less than ideal. Okay. I admit it. My schedule is hectic. I feel like an acrobat swinging from trapeze to trapeze of events. Feels like I am juggling a cheetah, koala, car, and a monkey (those are what my kids pretend to be and act like it daily!).

My goal in this post is to give you ten simple and actionable tips to START creating content for your website, blog, or social media accounts. Entrepreneur Seth Godin quipped, “Content Marketing is all the Marketing that’s left.” It’s never too late to learn a new skill or polish up on an old skill. These tips will help you do that.

For more reasons why content marketing is not a want, but a necessity in 2019 (and beyond) check out the following link: https://www.advancedwebranking.com/blog/inspirational-content-marketing-quotes/

Now here are the ten tips to help you make engaging and amazing content immediately:

💡 Tip #1— Add Value to the Content Your Create

🤦‍♂️ This is probably the most generic statement ever.

Here is what I consider to be the specific ingredients for making content with value.

👇 👇 👇 Value MUST include the following (tier 1):

1️⃣ Truth—Authenticity for me is the absolutely essential for adding value. People can see through BS through fog and miles away.

2️⃣ Relevance—content needs to be geared towards a specific (niche) audience to be considered valuable. Generic content will not cut it.

The following I consider to be tier 2 level importance for adding value.

🔷 Informative—this type of content educates you about a specific process, product, service, history, best practices, or thought leaders in specific niche industry.

🔷 Inspiration— provides perspective, positivity, and hope in the face of adversity. 

🔷 Entertaining— provides fun through wit, humor, and storytelling. 

💡Tip #2— Try a Different Approach

⚙️Creating content is like riding a roller coaster. Highs. Lows. Comments veer off in different directions at times.

⚙️Coming off a week where I had personal record views, likes, and comments on my posts, I came into this week confident.

⚙️In tip one I talked about turning weaknesses into strengths. It did not get the engagement I predicted. 🤦‍♂️It was among my worst performing posts. 🤦‍♂️

⚙️The key is to shrug off the content flops and try again.

⚙️I am trying different hashtags and having a bit shorter text.

💡Tip #3— Experiment with Your Content

⚙️Whether you are a newbie or seasoned content creator it is important to be open to trying different approaches and styles.

⚙️For example, i tend to write content that is straightforward and informative. I am naturally a more serious and logical person who loves learning daily. Humor is definitely not my normal style.

⚙️But I felt whimsical a few times last month and created content that included humor. I was quite surprised to find that it actually resonated with more people than I anticipated.

⚙️Now does this mean you have to switch styles all the time. Definitely not! But being open to testing out a variety of content will provide you the following benefits:

1️⃣ Stretches your ability to create—this will only help you in the long term. It will make you generate content with more ease and dexterity.

2️⃣ Tells you if a certain style of content will work or not. If your content flops, then at least you become aware what content not to focus on.

💡Tip #4— Collect Data on Your Content

⚙️Everyone likes to collect something. Stamps. Baseball cards. Video games. Coins. Art. Owl 🦉 statues (like my grandma did). Or something else!

⚙️Something about collection invokes a sense of journey and accomplishment.

⚙️The same is true for content creation. See I myself am a collector of information. Best practices. Knowledge.

⚙️I also love to collect experiences to share my best practices. Find out how your content performs. Track likes, views, comments, and other engagement indicators to determine whether patterns emerge.

⚙️I started doing this today—I hope to share my findings later this month. 🙂

⚙️Collecting data on your content will provide you the following benefits:

1️⃣ Provide an opportunity to build and stretch your skills of research and data collection.

2️⃣ Allows for you to discern whether or not a pattern in results is present or not.

💡Tip #5— Giving Gets Results

⚙️This other day I noticed a post on the topic of how individuals with a larger following sometimes get little to zero content engagement.

⚙️Whenever I come across accounts like this I always check out whether they give value to others. More times than not what I learn is these individuals only post and never comment on others’ work.

⚙️You cannot keep asking people to look at your content without giving something back. 💭Maya Angelou wrote, “I have found that among its other benefits, giving liberates the soul of the giver.”

⚙️Giving freely without expectation of things in return actually frees you of selfish tendencies.

⚙️Giving elevates others around you and yourself as well. It leads to a win-win-win-win-win (etc) scenario!

⚙️Giving will also provide YOU the following benefits:

1️⃣ Gratitude

2️⃣ Knowledge of best practices in your niche

3️⃣ Boosted brand visibility

4️⃣ Collaborative partnerships

5️⃣ Freelance work

6️⃣ Job opportunities

💡Tip #6— Make Time to Grow Professional Relationships

⚙️ Creativity cannot happen in a vacuum. Creating something involves a community. ❤️ Children are born from the union of mother and father. 🏠 Houses are built with many individuals. 📖 Book projects involve the collaboration of the author, proofreaders, editors, publicists, and marketing teams.

Relationship take time to develop. Follow someone in your respective niche field. First follow their content: podcast, blog, social media, or website. Get to the point of familiarity with the craft and their personality and next reach out to see how you could HELP them.

Don’t ask first. As previously, mentioned giving is the essential mindset to have in the 21st century. Give. Give. Give. And give some more. Your willingness to help and the content you generate in doing so will eventually lead to people noticing your skills.

💡Tip #7—Genuine and Add Value When You Comment on Posts

⚙️ LinkedIn experts tell us that commenting on posts is one of the best ways to grow visibility and add followers to your count.

⚙️While that is definitely true, It should not be the primary reason for commenting on a post. Here should be the primary reasons for commenting:

1️⃣ Add value—give best practices, tips, information, jokes (if the situation is appropriate), or tag connections who you know would benefit from reading the original post and/or would further the discussion.

2️⃣ Genuinely want to learn—adding a comment can help you receive notifications better. How do you write authentic comments?

  • Use the voice-to-text option on your phone—this has two benefits: saves time and ensures your comments are in the same style as you talk in real life.
  • Be specific—include a relevant detail from your life or the OP’s life that you learned from their profile or past posts.

💡Tip #8—Genuine and Act Like an Actual Human When You Message People

⚙️ Treat DMs like a conversation you would have at the grocery store or with your mail carrier. How do you write authentic messages?

1️⃣ Use the preferred name—in initial DMs I greet connections by the name they have on their LinkedIn profile. After getting to know them I may start using nicknames (Ex: Matthew vs. Matt)

2️⃣ Include the specific day as opposed to time in the greeting—I.e. “Happy Saturday Matt!” —This has three benefits:

🔷 Tailors message which establishes trust.

🔷 Shows you are engaged in reality as opposed to being ‘robotic’ and spammy in your messages.

🔷 Prevents the mistake of telling someone across the globe “Good Morning” when it is actually nighttime for them.

3️⃣  Use the voice-to-text option on your phone.

4️⃣ Be specific—include a relevant detail from your life or the OP’s life that you learned from their profile or past posts.

💡Tip #9—Professional Development Opportunities to Strengthen Your Skills

⚙️Whether you are working at your dream job, working towards that goal, or ensure of your next career step it is essential to pursue professional development opportunities.

⚙️ Examples of professional development can include the following:

  • Seminars
  • Trainings
  • Conferences
  • Side-by-side training
  • Listening to podcasts pertaining to your niche area of expertise
  •  Reading books by leaders in your industry
  • Collaboration with different people in your network

⚙️ Currently, I am reading John Caples’ Tested Advertising Methods. He was a titan of the copywriting industry with over 40 years of experience in the field.

⚙️I have been also watched Dan Lok’s YouTube videos to learn best practices in copywriting.

💡Tip #10— Be Concise and Direct to Simplify Your Personal Brand or Company’s Message

⚙️ Albert Einstein said, “If you can’t explain it to a six year old, you don’t understand it yourself.”

⚙️ I have learned that to be true from my experience as both a parent and writer.

⚙️ Breaking down an idea to its basic and most necessary elements requires you get rid of technical jargon, acronyms, and define any unclear terms.

⚙️ Have you ever called into a customer service number about a bill charge or service needing corrected only to get the representative rattling off an explanation that includes a laundry list of acronyms?

⚙️ In those situations, I am more confused ending the call, then when began. 🙁

⚙️Acclaimed copywriter John Caples wrote, “When a young writer first enters the advertising business he often rebels at the advice: “Write simply. Use short words and short sentences.’”

Questions for Reflection/Discussion:

Tip #1 Questions:

  • How do you define value?
  • What are the qualities that make up valuable content?

Tip #2 Questions:

  • When did you have to make an adjustment at work and had to try a different approach?
  • Do your new approach work? Why or why not?

Tip #3 Questions:

  • How you ever experimented with content creation?

Tip #4 Questions:

  • How you ever collected data on your content?
  • What metrics do you track?

Tip #5 Questions:

  • How do you give back to your network?
  • Why do you think a giving mindset is important in business interactions?

Tip #6 Question:

  • How have you fostered professional relationships this week?

Tip #7 Question:

  • How do you develop genuine comments on social media posts? 

Tip # 8 Questions:

  • What other benefits of messaging connections are there?
  • Do you prefer to DM or comment? Why?

Tip #9 Questions:

  • What books in your field are you currently reading to hone your craft?
  • How are you continuing your learning at work?
  • Does your employer offer any special professional development opportunities? If so, how have you benefited from them?

Tip #10 Questions:

  • Do you think simpler is better? Why or why not?
  • How have you simplified your personal or business content’s message?
  • What challenges did you face in simplifying your branding?
Thank you for sharing!

Thinking About the Box (of Creativity)

/ chicoinematt

Cardboard Boxes

📦📦📦Think outside the box! Don’t box yourself inside the walls of your situation. But what if you thought ABOUT the box itself??

I found an empty cardboard box 📦 at work last night—I work part-time a grocery store so I see hundreds of boxes daily. Two things made this box different:

  • The box was not for me it was for my six-year old daughter. Her favorite class is art and she has made countless cardboard creations at home. My favorite and the one I think was the most creative was a “living room” out of an empty shoebox. She made a TV, remote, couch, and food area for her stuffed animals. Boxes have overtaken sticks and rocks as the new favorite toy in the Chicoine household.

 

  • This box was uniquely shaped. Still rectangular it contained an opening on the front and extra cardboard pieces (they were used as dividers to separate the different flavors of the cereal).

Don’t Over-analyze Creativity

Thinking about the “box” or situation before you can actually help to generate creative or outside the box ideas. Boxes generally carry (no pun intended) the connotation of conformity, uniformity, or sameness. People want to stand out. Be unique. Individuals. It is just part of human nature.

The times I most often struggle with creativity are when I box myself in. I believe I have to re-invent the wheel (or box). Desiring to develop a 100% brand new idea without reference to others is not only ambitious it is selfish. Ideas don’t occur in a vacuum. Every thought, idea, project, or endeavor was influenced by someone: your parents, children, spouse, friend, boss, society, books, music, or the information sea of the Internet.

Who Influenced You?

My daughter was that influence for me in picking up that box. As I passed by the cardboard box I asked my co-worker who was stocking items for Aisle 8, “Hey, it is alright if I take this box? My kid loves creates things from cardboard.” He replied, “Sure! It is good to know there is creative people. That is what we need more in school individuals going against the grain. Thinking for themselves.”

💭 How have you fostered creativity in your work and hobbies recently?

💭Have you thought about the “boxes” in your life? Why or why not? If you, what did you learn?

💭What type of cardboard creation do you think my daughter will create with that box today?

Empty boxes provide us opportunity to examine our situations from multiple perspectives: internally, externally, and even simply neutrally about life. Give yourself time this week to be reflect on your goals. You will be surprised how creativity will spring forth!

Thank you for sharing!