💡💡You have to add value when you create content.
🤦♂️ This is probably the most generic statement ever. Here is what I consider to be the specific ingredients for making content with value.
Value MUST include the following (tier 1):
Truth— Authenticity for me is absolutely essential for adding value.
People can see through BS through fog and miles away.
Relevance—content needs to be geared towards a specific (niche) audience to be considered valuable. Generic content will not cut it.
The following I consider to be tier 2 level importance for adding value.
🔷 Informative—this type of content educates you about a specific process, product, service, history, best practice, or thought leaders in specific niche industry.
This post is an example of informative content.
🔷 Inspiration— provides positivity, and hope in the face of adversity. My post 3 Ways Hope Can Overcome Despair is an example of inspirational content.
🔷 Entertaining— provides fun through wit, humor, and storytelling. Muffingate 2019 entertains readers.
How do you define value?
Share a link to your most valuable blog post in the comments below. I would love to learn and be inspired by your work!