Copywriting Supertip—Use the Rule of Three

💫 💫 💫Hope you had a wonderful weekend! Time for another Supertip (this is a series I started on LinkedIn and figured why not add it to my website).

I love sharing information & connecting individuals with each other. While theology is my expertise a deep passion of mine is writing about writing. I want YOU to power-up your writing skills. You will be able to do that with this supertip!🚀

Here is my tip ⤵️

💡Excellent copy provokes a response.

It prods (like a bear in hibernation) and awakens your audience toward an action.

Socks Religious

Legendary copy makes you act.

Here’s an epic example of copy from the comedy The Office.

Bears. Beets. Battle Galactica.

Jim used this line to get Dwight’s attention (and viewers).

This quip is among the most famous from the show.

I wear a hoodie with Jim’s quote…

And every single time I’ve worn the hoodie I got a reply at least once!

Bears. Beets. Battle Galactica.

It follows two important rules of copywriting:

🐻 Rule of three— include a trio in your copy to make it easier to remember

Use a pattern (small, medium, large) or a random break on the third item

🐻 Alliteration— the human brain loves similar sounds

Delight your readers with delectable copy.

That’s my tip. Now, the super part of comes in from YOUR participation in the comments!

Share a tip specific to your niche and tag a connection who helped you the past week in the comments ⤵️

Bears beets Battlestar Galatica
Best scene from The Office.

P. S. No bears or beets were harmed in the writing of this blog post. I can’t be for certain about whether any starships were captured by aliens.

Thank you for sharing!
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