💫 💫 💫Hope you had a wonderful weekend! Time for another Supertip (this is a series I started on LinkedIn and figured why not add it to my website).
I love sharing information & connecting individuals with each other. While theology is my expertise a deep passion of mine is writing about writing. I want YOU to power-up your writing skills. You will be able to do that with this supertip!🚀
Here is my tip ⤵️
💡Excellent copy provokes a response.
It prods (like a bear in hibernation) and awakens your audience toward an action.
Legendary copy makes you act.
Here’s an epic example of copy from the comedy The Office.
Bears. Beets. Battle Galactica.
Jim used this line to get Dwight’s attention (and viewers).
This quip is among the most famous from the show.
I wear a hoodie with Jim’s quote…
And every single time I’ve worn the hoodie I got a reply at least once!
Bears. Beets. Battle Galactica.
It follows two important rules of copywriting:
🐻 Rule of three— include a trio in your copy to make it easier to remember
Use a pattern (small, medium, large) or a random break on the third item
🐻 Alliteration— the human brain loves similar sounds
Delight your readers with delectable copy.
That’s my tip. Now, the super part of comes in from YOUR participation in the comments!
Share a tip specific to your niche and tag a connection who helped you the past week in the comments ⤵️
P. S. No bears or beets were harmed in the writing of this blog post. I can’t be for certain about whether any starships were captured by aliens.
“Then something Tookish woke up inside him, and he wished to go and see the great mountains, and hear the pine-trees and the waterfalls, and explore the caves, and wear a sword instead of a walking-stick.”
This quote comes from the opening pages of J.R.R. Tolkien’s The Hobbit. Readers unfamiliar with the background of this novel may need some context to see the relevance of this passage to today’s topic. Basically, the protagonist of The Hobbit is Bilbo Baggins—a hobbit who at the beginning of the story lives a quiet life free from any big adventure or risk-taking. His tranquil existence is seemingly upset upon the arrival of the wizard Gandalf and a troupe of adventuring dwarves. The wizard succeeds in convincing Bilbo to join the dwarven expedition to reclaim treasure stolen by a dragon. Bilbo’s role is to serve as the burglar—someone quick and nimble—to steal the gold from Smaug the Dragon. I always found Bilbo’s inner struggle whether to embrace his Baggins [low-risk, simple] side or his Tookish [adventurous] family lineage.
Frequently, I find myself a chimera—a hybrid—composed of my rational and scientific mentality juxtaposed against my life of faith. According to John Paul II, “Faith and reason are like two wings on which the human spirit rises to the contemplation of truth; and God has placed in the human heart a desire to know the truth—in a word, to know himself—so that, by knowing and loving God, men and women may also come to the fullness of truth about themselves” (Fides Et Ratio).
Pitting faith against reason or vice versa only frustrates man’s pursuit toward a joyous existence. I know this to be true because I experienced life when I shut out faith and when I land on the other extreme as well and jettison my rational side. Similarly, Bilbo Baggins did not fully embrace reality nor fully attain a fulfilling life until he incorporated the Tookish [faith, adventurous] side. I look to Tolkien’s literary work with a character who resembles myself at my current stage in life. Recently, I have become too logical, too rigid, and too rational in my approach to living. I need to embrace my Tookish side. Below are three concrete ways whereby I may accomplish this goal.
Maya Angelou once said, “I don’t trust anyone who doesn’t laugh.” Bold claim. Lacking in laughter, I tend to struggle with being too serious. I think part of my seriousness stems from my desire to control daily events. Amidst the constant curve-balls life throws at you sometimes the only thing to do is to laugh. Mark Twain wittingly declared, “The human race has only one effective weapon and that is laughter!” While I dispute the notion that humor is our sole weapon, Twain has a point—laughter serves a remedy to an ailing situation.
Watching television comedies like The Office and Home Improvement with my wife help me re-charge from a toilsome day. The levity of sitcoms provides me perspective on my day. Through the antics of the employees at Dunder Mifflin and Tim “The Tool Man” Taylor, I learn to deal with stress in a healthy manner. I developed an ability to have faith that things will work out in the end. I need continue to embrace the roller coaster adventure of life!
Out of the Mouths of Babes
According to Matthew 21:16, Jesus tells the scribes and Pharisees, “have you never read the text, ‘Out of the mouths of infants and nurslings you have brought forth praise’?” Now this passage is actually a direct quote from Psalms 8:3. This psalm mentions the amazing power of God and His praiseworthy nature. Throughout history, the phrase “out of the mouths of babes” has developed into an idiom to refer to the keen insight the young/inexperienced may be able to provide someone “wiser” or “older”. My children abound with wisdom [even though they are oblivious to that fact!]. While the old and wise wizard Gandalf, solicited Bilbo out of his reserved and cautious hobbit hole, my situation is almost the inverse. My young [wise] children allow me to engage with my Tookish [faith-filled, funny-loving, witty, adventurous] side.
Listening to the Holy Spirit
Heeding the call of the Holy Spirit is a third way I embrace my “Tookish” side. According to the Catechism of the Catholic Church number 1030, there are seven gifts of the Holy Spirit. Today, I am only going to focus on two: courage and right judgement. Both gifts I believe to be invaluable for me to pursue adventure in my life. It takes courage to go on a journey—whether it is physical or spiritual in nature. Gandalf provided courage and right judgment to Bilbo in aiding him on his unexpected journey. The author of The Hobbit, J.R.R. Tolkien was a devout Catholic whose faith permeated his fiction. As his son Michael once said about the impact of Catholicism on his father’s work, “[it] pervaded all his thinking, beliefs and everything else.” The Holy Spirit enters my life unexpectedly at times in my life granting me courage and right judgment.
St. Paul tells us in 1 Corinthians 12:4-7, “There are different kinds of spiritual gifts but the same Spirit; 5 there are different forms of service but the same Lord; 6 there are different workings but the same God who produces all of them in everyone. 7 To each individual the manifestation of the Spirit is given for some benefit.”Embracing my inherent gifts given to me by the Holy Spirit will allow me to find a healthy balance in my spiritual life. I will learn to embrace my adventurous and jovial side with jettisoning my rational, reserved nature.
Embrace Your Inner Took!
As I wrap up, I need to make the following disclaimer: embracing your Tookish side will change you. Be prepared! When Biblo Baggins returns from his long journey with Gandalf and the dwarves, his fellow hobbits viewed him differently. Tolkien writes,
Indeed Bilbo found he had lost more than spoons – he had lost his reputation. It is true that for ever after he remained an elf-friend, and had the honour of dwarves, wizards, and all such folk as ever passed that way; but he was no longer quite respectable. He was in fact held by all the hobbits of the neighbourhood to be “queer” – except by his nephews and nieces on the Took side, but even they were not encouraged in their friendship by their elders.
Do not be discouraged by this news. Whenever I despair about any changes from embracing the life of faith I remember Christ’s words, “For whoever wants to save their life will lose it, but whoever loses their life for me will find it. (Matthew 16:25)!
Words cannot describe my gratitude and joy I experienced when my wife threw an Office-themed birthday party celebrating my 30th birthday [I will be joining the three decade club at the end of July]. I found the above picture of Michael Scott [main character of The Office] to best display my admiration and thankfulness to her.
Even though words will be inadequate to fully thank my wife for setting up the party and for my family and friends who participated in the festivities I am not one to shy away from a daunting task such as this. I will put forth my best effort to compose a thank you post that hopefully will equate to a drop of thanksgiving into the ocean of love that my wife pours out to me daily!
Dear Jenny [family and friends as well!],
I was humbled by the tremendous amount of time, effort, and meticulous coordination to planning and hosting my birthday party. I enjoyed all of the pranks that you pulled on me and I will cherish those memories forever. I especially enjoy the clandestine prank you pulled off with the help of our friend—he came dressed as ME to begin the party! It was fun to play the various games associated with our favorite T.V. show. I especially liked the paper airplane tournament [even though I did not win it J].
For my readers who are not familiar with The Office, there is an awards, similar to the Oscars, Emmys, of Golden Globes, that Michael Scott [played by actor Steve Carrell] hosted each year. He made unique, funny, and sometimes inappropriate awards to give to his employees. I thank you again Jenny for my Dundie Award of Best Weird Song Creator [I make up weird songs to sing to our kids]. My only regret for the party is I did not get you the Best, Awesome, Amazing, Fantastic, Unbelievable, Incredible, Marvolous, Stunning, Creative, Fascinating, Surprising, Wonderful, Greatest, Splendid, Thoughtful, Intelligent, Determined, Worker, Intense, Good Worker, Hard Worker, Terrific, Unselfish, Caring, Loving, Forgiving, Perfect Wife Dundie Award!
I could go on and go as I have my trusty Thesaurus feed me adjectives. However, I need to thank my family and friends [plus my O.C.D. could only handle under 70 words in a sentence J]
Thank you to my incredible family and friends. I am always humbled by the support you have shown me throughout my life. This weekend was fun and joyful. It would not be as exciting or memorable if you all went not present. Thank you again!
I will close this thank-you post in a similar manner as I begin it—a reference to my favorite fictional manager Michael Scott. The Dunder Mifflin regional manager sums up my gratitude toward my wife Jenny best,
People I respect, heroes of mine, would be Bob Hope… Abraham Lincoln, definitely. Bono [Jenny as well for myself!]. And probably God would be the fourth one. And I just think all those people really helped the world in so many ways that it’s really beyond words. It’s really incalculable.