How to Attract the Right Clients for Your Catholic Business

How do you attract the right people you want to do business with?

Create niche content that adds value (informative, inspiring, and/or funny) to your target audience.

My target audience is small Catholic business owners.

I create and share content that almost always is tied exclusively to the Catholic faith.

The times I showcase a glimpse into my personality and hobbies I make sure it’s still connected to Catholicism.

Not everyone will get the joke below.

It’s a very niche Catholic meme. 😆

But that’s okay. I’m not writing for everyone.

That’s what Generic Social Media Influencers do.

I’m not generic. As a neurodivergent, left-handed, literary omnivore Catholic I’m wayyyyyy too weird for the average person.

And you aren’t generic. You’re too awesome!

I like to partner and work with non-generic people.

Saint Therese of Lisieux wrote, “The world is thy ship, not thy home.”

Think of your business as a ship, carrying your family and helping your clients with their needs.

The destination? Our home in Heaven.

We do need to live in the world but we still need to keep our gaze on Our Father.

I create non-generic Catholic content that will attract the right clients for your business.

Will you let me join your ship on the journey?

P.S. What’s the funniest Catholic typo you made or read?

#catholichumor #catholiclife #catholiccontent #nightwing #saintjosemariaescriva

Thank you for sharing!

Relaunch Your Catholic Small Business: The Proven Strategy to Reconnect with Customers and Revive Your Business After a Tough Year

Are you struggling to relaunch your business after a challenging year? Here’s the proven strategy I used to reconnect with my customers and successfully get my business thriving again.

Use this strategy ⤵️

The What:

📬 Send them personalized postcards— in a digital world, paper will stand out

💬 Send personalized DMs to check in with them (don’t sell anything off the bat…that’s spammy/salesy)

Post consistently on social media about your products/services:

🔶 Be valuable (educational/entertaining depending on your brand voice) about it at least 80%.

🔷 The other 20% you can mention th products/services you offer but frame it from the problem you solve

✍️Publish regularly on your blog to help provide insights about your industry for your audience.

The When:

Reach out to your customers (works for prospects too) at natural checkpoints.

Holidays, weekends, end of the week, liturgical feast days (my clients are Catholic small business owners 🙂).

For example:

“Hi (insert first name)! Hope you are having a blessed Feast of Saints Peter and Paul.”

OR

“Hope you had a blessed Feast of the Most Holy Trinity (insert first name)! Here’s a funny meme I made for the occasion and thought you might like it”

At around 90 days before your relaunch start to be more overt in your messaging about the products/services you provide (thank you Stacked Marketer Holiday Marketing Guide for this tip!.

If you try to promote your work any sooner from a cold hiatus then your customers are going to notice and be turned off by the experience.

—–

Rebuild relationships first. Sell later. 👍

#customers#smallbusiness#relationships

Thank you for sharing!

How to Activate Your Small Catholic Business’s Uniqueness

Do you want your business to stand out in the sea of Internet-noise?

Be like John the Baptist. Do something different.

Eat locusts with a dab of honey. Record yourself chomping on these crunchy bugs. 😋

Don’t worry, I said you can have honey on it.

Now, if aren’t near a grassy field you can order dried locusts online (link in the comments).

😳

🦗

🙄

You might be reading this thinking, “Surely, you must be kidding!?”

I’m only half-kidding— about the locusts.

*Reader breathes a sigh of relief*

But I was serious about being LIKE John the Baptist.

Do something different.

I mean with your blogging strategy on your website.

“But we post once a month.”

We live in a fast-paced world. And it’s weird.

Heck, people video record themselves eating things much stranger than locusts (and in a much greater volume than John the Baptist did with those bugs)

Posting once a month isn’t enough to distinguish your business from every other one.

Going back to weirdness…

Last month, the priest at my local parish talked about how we need to keep the weirdness in Catholicism. This was in the context of our Corpus Christi procession.

Being weird isn’t bad.

It captures people’s attention.

John was weird with his Nazarite vows and yelling “Repent” or “Behold, the Lamb of God”.

And if you have a small Catholic business, we are compelled to preach the oddness of the Gospel.

This doesn’t mean making up new doctrines or stretching the truth.

But it does mean being different.

And if you don’t have a current blog on your website the first step to being different is starting one.

I provide blog writing services for small Catholic businesses.

Reach out to me if you want your business to stand out and attract new customers. More details by clicking on: https://thesimplecatholic.blog/writing-services/

And the best part?

I won’t ask you to eat locusts…unless you want with them with honey. 🍯

Thank you for sharing!

How to Create Content with Value

💡💡You have to add  value when you create content.

🤦‍♂️ This is probably the most generic statement ever. Here is what I consider to be the specific ingredients for making content with value.
Provide Value

Value MUST include the following (tier 1):

Truth— Authenticity for me is absolutely essential for adding value.

People can see through BS through fog and miles away.

Relevance—content needs to be geared towards a specific (niche) audience to be considered valuable. Generic content will not cut it.

The following I consider to be tier 2 level importance for adding value.

🔷 Informative—this type of  content educates you about a specific process, product, service, history,  best practice, or thought leaders in specific niche industry.

This post is an example of informative content. 

🔷 Inspiration— provides  positivity, and hope in the face of adversity.  My post 3 Ways Hope Can Overcome Despair is an example of inspirational content.


🔷 Entertaining— provides fun through wit, humor, and storytelling.  Muffingate 2019 entertains readers. 

How do you define value?

Share a link to your most valuable blog post in the comments below. I would love to learn and be inspired by your work!

Thank you for sharing!

10 Simple Tips to Create Engaging Content Right Away

Does it feel like your best days of content creation are behind you? You best  ideas 💡 gone never to return? I have experienced that struggle recently. 🤔

How did I get my writing magic back? I stopped forcing ideas! I focused on being consistent with my writing. Five minutes here. Ten minutes there.

Having four kids, a wife who is an elementary school teacher, and working two part-time jobs during the evening and overnight shifts make my schedule a bit less than ideal. Okay. I admit it. My schedule is hectic. I feel like an acrobat swinging from trapeze to trapeze of events. Feels like I am juggling a cheetah, koala, car, and a monkey (those are what my kids pretend to be and act like it daily!).

My goal in this post is to give you ten simple and actionable tips to START creating content for your website, blog, or social media accounts. Entrepreneur Seth Godin quipped, “Content Marketing is all the Marketing that’s left.” It’s never too late to learn a new skill or polish up on an old skill. These tips will help you do that.

For more reasons why content marketing is not a want, but a necessity in 2019 (and beyond) check out the following link: https://www.advancedwebranking.com/blog/inspirational-content-marketing-quotes/

Now here are the ten tips to help you make engaging and amazing content immediately:

💡 Tip #1— Add Value to the Content Your Create

🤦‍♂️ This is probably the most generic statement ever.

Here is what I consider to be the specific ingredients for making content with value.

👇 👇 👇 Value MUST include the following (tier 1):

1️⃣ Truth—Authenticity for me is the absolutely essential for adding value. People can see through BS through fog and miles away.

2️⃣ Relevance—content needs to be geared towards a specific (niche) audience to be considered valuable. Generic content will not cut it.

The following I consider to be tier 2 level importance for adding value.

🔷 Informative—this type of content educates you about a specific process, product, service, history, best practices, or thought leaders in specific niche industry.

🔷 Inspiration— provides perspective, positivity, and hope in the face of adversity. 

🔷 Entertaining— provides fun through wit, humor, and storytelling. 

💡Tip #2— Try a Different Approach

⚙️Creating content is like riding a roller coaster. Highs. Lows. Comments veer off in different directions at times.

⚙️Coming off a week where I had personal record views, likes, and comments on my posts, I came into this week confident.

⚙️In tip one I talked about turning weaknesses into strengths. It did not get the engagement I predicted. 🤦‍♂️It was among my worst performing posts. 🤦‍♂️

⚙️The key is to shrug off the content flops and try again.

⚙️I am trying different hashtags and having a bit shorter text.

💡Tip #3— Experiment with Your Content

⚙️Whether you are a newbie or seasoned content creator it is important to be open to trying different approaches and styles.

⚙️For example, i tend to write content that is straightforward and informative. I am naturally a more serious and logical person who loves learning daily. Humor is definitely not my normal style.

⚙️But I felt whimsical a few times last month and created content that included humor. I was quite surprised to find that it actually resonated with more people than I anticipated.

⚙️Now does this mean you have to switch styles all the time. Definitely not! But being open to testing out a variety of content will provide you the following benefits:

1️⃣ Stretches your ability to create—this will only help you in the long term. It will make you generate content with more ease and dexterity.

2️⃣ Tells you if a certain style of content will work or not. If your content flops, then at least you become aware what content not to focus on.

💡Tip #4— Collect Data on Your Content

⚙️Everyone likes to collect something. Stamps. Baseball cards. Video games. Coins. Art. Owl 🦉 statues (like my grandma did). Or something else!

⚙️Something about collection invokes a sense of journey and accomplishment.

⚙️The same is true for content creation. See I myself am a collector of information. Best practices. Knowledge.

⚙️I also love to collect experiences to share my best practices. Find out how your content performs. Track likes, views, comments, and other engagement indicators to determine whether patterns emerge.

⚙️I started doing this today—I hope to share my findings later this month. 🙂

⚙️Collecting data on your content will provide you the following benefits:

1️⃣ Provide an opportunity to build and stretch your skills of research and data collection.

2️⃣ Allows for you to discern whether or not a pattern in results is present or not.

💡Tip #5— Giving Gets Results

⚙️This other day I noticed a post on the topic of how individuals with a larger following sometimes get little to zero content engagement.

⚙️Whenever I come across accounts like this I always check out whether they give value to others. More times than not what I learn is these individuals only post and never comment on others’ work.

⚙️You cannot keep asking people to look at your content without giving something back. 💭Maya Angelou wrote, “I have found that among its other benefits, giving liberates the soul of the giver.”

⚙️Giving freely without expectation of things in return actually frees you of selfish tendencies.

⚙️Giving elevates others around you and yourself as well. It leads to a win-win-win-win-win (etc) scenario!

⚙️Giving will also provide YOU the following benefits:

1️⃣ Gratitude

2️⃣ Knowledge of best practices in your niche

3️⃣ Boosted brand visibility

4️⃣ Collaborative partnerships

5️⃣ Freelance work

6️⃣ Job opportunities

💡Tip #6— Make Time to Grow Professional Relationships

⚙️ Creativity cannot happen in a vacuum. Creating something involves a community. ❤️ Children are born from the union of mother and father. 🏠 Houses are built with many individuals. 📖 Book projects involve the collaboration of the author, proofreaders, editors, publicists, and marketing teams.

Relationship take time to develop. Follow someone in your respective niche field. First follow their content: podcast, blog, social media, or website. Get to the point of familiarity with the craft and their personality and next reach out to see how you could HELP them.

Don’t ask first. As previously, mentioned giving is the essential mindset to have in the 21st century. Give. Give. Give. And give some more. Your willingness to help and the content you generate in doing so will eventually lead to people noticing your skills.

💡Tip #7—Genuine and Add Value When You Comment on Posts

⚙️ LinkedIn experts tell us that commenting on posts is one of the best ways to grow visibility and add followers to your count.

⚙️While that is definitely true, It should not be the primary reason for commenting on a post. Here should be the primary reasons for commenting:

1️⃣ Add value—give best practices, tips, information, jokes (if the situation is appropriate), or tag connections who you know would benefit from reading the original post and/or would further the discussion.

2️⃣ Genuinely want to learn—adding a comment can help you receive notifications better. How do you write authentic comments?

  • Use the voice-to-text option on your phone—this has two benefits: saves time and ensures your comments are in the same style as you talk in real life.
  • Be specific—include a relevant detail from your life or the OP’s life that you learned from their profile or past posts.

💡Tip #8—Genuine and Act Like an Actual Human When You Message People

⚙️ Treat DMs like a conversation you would have at the grocery store or with your mail carrier. How do you write authentic messages?

1️⃣ Use the preferred name—in initial DMs I greet connections by the name they have on their LinkedIn profile. After getting to know them I may start using nicknames (Ex: Matthew vs. Matt)

2️⃣ Include the specific day as opposed to time in the greeting—I.e. “Happy Saturday Matt!” —This has three benefits:

🔷 Tailors message which establishes trust.

🔷 Shows you are engaged in reality as opposed to being ‘robotic’ and spammy in your messages.

🔷 Prevents the mistake of telling someone across the globe “Good Morning” when it is actually nighttime for them.

3️⃣  Use the voice-to-text option on your phone.

4️⃣ Be specific—include a relevant detail from your life or the OP’s life that you learned from their profile or past posts.

💡Tip #9—Professional Development Opportunities to Strengthen Your Skills

⚙️Whether you are working at your dream job, working towards that goal, or ensure of your next career step it is essential to pursue professional development opportunities.

⚙️ Examples of professional development can include the following:

  • Seminars
  • Trainings
  • Conferences
  • Side-by-side training
  • Listening to podcasts pertaining to your niche area of expertise
  •  Reading books by leaders in your industry
  • Collaboration with different people in your network

⚙️ Currently, I am reading John Caples’ Tested Advertising Methods. He was a titan of the copywriting industry with over 40 years of experience in the field.

⚙️I have been also watched Dan Lok’s YouTube videos to learn best practices in copywriting.

💡Tip #10— Be Concise and Direct to Simplify Your Personal Brand or Company’s Message

⚙️ Albert Einstein said, “If you can’t explain it to a six year old, you don’t understand it yourself.”

⚙️ I have learned that to be true from my experience as both a parent and writer.

⚙️ Breaking down an idea to its basic and most necessary elements requires you get rid of technical jargon, acronyms, and define any unclear terms.

⚙️ Have you ever called into a customer service number about a bill charge or service needing corrected only to get the representative rattling off an explanation that includes a laundry list of acronyms?

⚙️ In those situations, I am more confused ending the call, then when began. 🙁

⚙️Acclaimed copywriter John Caples wrote, “When a young writer first enters the advertising business he often rebels at the advice: “Write simply. Use short words and short sentences.’”

Questions for Reflection/Discussion:

Tip #1 Questions:

  • How do you define value?
  • What are the qualities that make up valuable content?

Tip #2 Questions:

  • When did you have to make an adjustment at work and had to try a different approach?
  • Do your new approach work? Why or why not?

Tip #3 Questions:

  • How you ever experimented with content creation?

Tip #4 Questions:

  • How you ever collected data on your content?
  • What metrics do you track?

Tip #5 Questions:

  • How do you give back to your network?
  • Why do you think a giving mindset is important in business interactions?

Tip #6 Question:

  • How have you fostered professional relationships this week?

Tip #7 Question:

  • How do you develop genuine comments on social media posts? 

Tip # 8 Questions:

  • What other benefits of messaging connections are there?
  • Do you prefer to DM or comment? Why?

Tip #9 Questions:

  • What books in your field are you currently reading to hone your craft?
  • How are you continuing your learning at work?
  • Does your employer offer any special professional development opportunities? If so, how have you benefited from them?

Tip #10 Questions:

  • Do you think simpler is better? Why or why not?
  • How have you simplified your personal or business content’s message?
  • What challenges did you face in simplifying your branding?
Thank you for sharing!