Helen Keller wrote, “Alone we can do so little; together we can do so much.” As a recent Linked user and creative individual, teamwork and content creation has been on the forefront of my mind. My recent post 3 Reasons Why Containing Creativity is Impossible, mentions a bit on the importance of working together with others on a creative project. I wrote, “Whenever I feel my creativity spirit drying up I look to the creative individuals to reignite my creativity.”
Creativity cannot happen in a vacuum. Creating something involves a community. Children are born from the union of mother and father. Houses are built with many individuals. Book projects involve the collaboration of the author, proofreaders, editors, publicists, and marketing teams. This post will focus on three distinct ways creativity and collaboration must be partners.
Humans are Social Creatures
According to the Greek philosopher Aristotle, “Man is by nature a social animal.” Even further back in history, the Bible recognized the importance of communion. God created Eve to be a partner for Adam. Since the inception of humanity, people need others for help and support.
The dictionary defines creativity as “the use of the imagination or original ideas, especially in the production of an artistic work.” Every major advancement in human history occurred via the creative endeavor. Such endeavors rarely occur in isolation. A creative idea ultimately serves not only the originator, but the betterment of society as a whole.
Creativity Gets Multiplied Never Divided
Tennis legend Althea Gibson stated, “No matter what accomplishments you make, somebody helped you.” Creativity never loses momentum. Collaborating on an idea or invention does not reduce creativity. Collaboration enhances creativity. More minds working together multiplies creativity.
Seeing collaboration occur professionally on LinkedIn or in the domestic setting of the family unit is exciting. Henry Ford spoke of working together in this way, “”Coming together is a beginning, staying together is progress, and working together is success.” The interactions between entrepreneurs and family members displays the multiplication of creativity. For instance, my oldest son just got into Pokémon (the inner geek in me is so proud!) “Avila can be the ground Pokémon and we can be the Pokémon Masters!” declared my older two kids as they plotted their latest fictional safari. Seeing the joy glint from their eyes truly warms my heart. Sibling success— for the moment!
Marketplace of Ideas
The late innovator and former Apple CEO Steve Jobs declared, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” In a sense, great ideas are found instead of created. When asked about his legendary fiction world of Middle Earth, J.R.R. Tolkien shrugged off the idea of him being this creative genius. He merely “discovered” a world waiting to be found.
Collaboration and creativity create a marketplace of ideas. The information boom developed since the inception of the internet as not only made information more accessible to more people, but also allows more people to interact. Sharing information on social media is not only good, but essential moving forward. According to Bertrand Russell, “The only thing that will redeem mankind is cooperation.” The age of ruthless competition is over. Collaboration connects humanity. Collaboration leads to more minds reflecting on the major issues we face as a human race. Creativity flows in that marketplace of ideas.
Start Collaborating Now!
Never be afraid to ask for help to jump-start your creativity. Creativity does not exist in a singular mind. Every creative endeavor requires the close partnership of collaboration. The social aspect of humanity, multiplication of imagination, and great opportunity to participate in the marketplace of ideas show the necessity for cooperation in the modern world and creating content.
I am blessed to live in this information and collaborative time in human history. I challenge you to reach out to someone this month and collaborate on a project: a blog post, an article, podcast, or video. Share your past collaborative endeavors in the comments. I would love you hear about the fruits and creativity born from your collaborations!