According to acclaimed entrepreneur Gary Vaynerchuk, “No matter what you do, your job is to tell your story.” As a writer, this advice should be fairly straightforward. In theory this notion should be easy to implement. Practically, life tells us otherwise. At times work and family obligations make it quite difficult to create content.
“I don’t have time” or “I am too tired from work or parenting” are excuses. Valid excuses. But excuses nonetheless. American found Benjamin Franklin professed, “He that is good for making excuses is seldom good for anything else.” Ouch! His words certainly sound jarring. Sometimes we need to hear that severe truth to ignite the passion within us.
Coming off a long weekend, I felt the need for a second weekend to recover from my Saturday and Sunday. Again, I am coming up with an excuse. I struggled to develop a topic for content this week. Suddenly, I realized— how about I write about what to do when you struggle with developing content! This post will be centered on three strategies that you can use immediately to jumpstart your ability to create content.
I have learned that value of developing innovative strategies to write. I started The Simple Catholic blog in 2015. Four years’ worth of content! It gets tough to write about things especially when you’ve exhausted a lot of great ideas in the past.
One creative way I learned to develop content is to immediately jot down an idea when it pops into my head. Throughout the day I think about this idea. If it is a fruitful notion, I am able to develop a cohesive and understandable outline to then construct the post when I have time later. Driving, biking, showering, or in between calls at my job are great times for me to ponder and develop these nuggets of information.
Develop Time Savers
Some days I barely have 10 minutes to write. Honestly, these days frustrate me! As a storyteller, I long to have the ability to put down my thoughts, frustrations, joys, happenings, and concerns. Writing is therapeutic. It provides healing when I am distressed. Writing is cathartic—cleansing me of worry, doubt, and irritations. Because writing provides me that important function in my life, I make sure I take at least a little time to write daily.
Today was one of those rushed and packed days. During my job, my phone rang off the hook. I only had 30 seconds between speaking with customers. Along with being, creative, I had to seek ways to make the best use of my time. Below are a list of the best time management practices I have discovered:
- Utilize outlines to craft the structure of an article
- Use the voice-to-text function on phone/apps
- Set a weekly post goal—meet this goal consistently
- Develop flexibility to work in smaller chunks of time—this is especially key for writers who are also parents!
- Make time for reflection/mediation
- Exercise frequently—you will be quite surprised how a short jog or session at the gym will invigorate your mind
- Set time limits for social media usage
Follow Your Mission Statement
A third strategy to boost your content creation is to write about your passion. What excites you? Which subject could you ad lib for 30 minutes? Why did you originally begin your blog? What motivates your writing?
These questions allow me to get back to the heart of my mission. My Catholic faith is more important to me than anything in this life. Possessing a Master’s degree in Theology and teaching experience provided me the initial foundation for my blog. Along with evangelizing and discovering the joy of the Gospel, I enjoy writing about my other passions as well: exercise, writing, fantasy, and comic books. I find joy in each of these subjects.
Gary Vaynerchuk say that “Passion is contagious.” Zest also leads to a more thriving life! Helping others learn to write and blog drive me to share my best practices. When we share knowledge and experience honestly and without any strings attached we all win. I would love to hear your own struggles and triumphs in the content creating process. Share your best practices in the comments below!